Description
Marketing Analyst (New Product)
Marketing Analyst (New Product) required to work for a large Aerospace and Defence electronics Manufacturer.
Applicants must have commercial experience of working in a role that requires gathering and analysing market intelligence in regards to existing and new product development.
Must have previous experience of gathering market intelligence data and development of data packs such as market size, shape, geography and timescales as well as competitor data. Potential data sources would include but not be limited to Internet, Exhibitions, Publications and internal interviewing.
Candidates must also poses strong communication skills, the ability to produce complex reports, PowerPoint, Research and Data Gathering, an understanding of B2B & B2G markets as well as using spreadsheets and database tools for data analysis.
The Marketing Analyst (New Product) will be responsible for the systematic gathering, recording and analysis of data about issues relating to marketing products, systems and services. To identify and assess how changing elements of the market may impact customer behaviour and hence provide Business Intelligence to allow the business to make sound investment decisions.