Description
KEY RESPONSIBILITIES• Development of Customer Loyalty strategy to achieve the objectives (KPIs), including identification of the lifetime value, player churn rate levels and return of investment
• Responsible for monitoring the activity of CRM, ensuring ROI
• Analyze the player experience, identifying key points of contact to optimize retention
• Develop analytical and predictive methods for proper segmentation of the customer base and approach to concrete actions
• Development of campaigns aimed at different segments, managing their costs and maximize profitability
• Development and implementation of the management strategy and coordination VIP Customer Care for their successful implementation
• Identification of new VIPs, assessing their potential and retention support
• Development and implementation of customer loyalty program
• CRM budget Management
If you are interested, please, send your CV to