Description
The manager is responsible for providing effective strategic communications counsel, aiding in the development and execution of communications initiatives as well as strategies and messages in alignment with business priorities. This role is vital to the development and execution of high-quality public relations activities within an integrated marketing approach.Key Responsibilities include:
- Identify opportunities where communications can help advance strategy, address issues or strengthen alignment or collaboration and deliver communication programs/messages to achieve goals
- Aid in developing and executing PR programs supporting integrated communications and brand objectives.
- Aid in managing Public Relations agencies to deliver best-in-class consumer programming within an integrated team.
- Develop and track appropriate metrics to evaluate effectiveness of communications plans, messages and channels/vehicles
- Build relationships and networks to advance communication strategy and activities
SKILLS:
Educational and Experience Requirements:
- Bachelors degree or equivalent required, preferably in communications, Journalism, Public Relations or related field
- Experience in Consumer Packaged Goods or healthcare PR sector strongly preferred
- 7+ years of experience and demonstrated skills in developing, managing and delivering communications strategies and plans in a large, complex organization
- Experience working in a matrixed environment with multiple business units, able to resolve complex issues and manage internal and external audiences
- Advanced Analytical Skills required
- Must have advanced Business Writing/Editing skills
- Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure
- Strong interpersonal skills with emphasis on leadership, relationship development and project management
- Expert fluency in English (written, spoken, read)
- Excellent written and oral communications skills
- Able to develop, deliver and measure communications strategies and plans
- Expertise in social media
- Strategic thinker who can quickly grasp complex issues and relate them in terms that are easily understood by less technical audiences
- Attention to detail and prioritizing skills
- Results-Driven in a team environment
- Self-starter, able to work independently
- Excellent networking and relationship-building skills and the ability to interact with confidence with various levels and functions