Description
Role Purpose:
To support the delivery of Conversions & Affinity targets by delivering compelling Marcomms campaigns across all media.
Role Dimension:
Financial
Work within the Marketing Communications team to manage marketing campaigns that deliver the C&A unit, revenue and profit targets.
Optimise campaign response and renewal rates, while managing communications budgets, to drive ROI in all C&A communications Non Financial
Support the design, build & execution of all marketing campaigns
Create compelling communications that are on-brand and drive sales performance
Work with Insight team to segment & target campaigns to drive optimum response rates
Work with the Propositions team to understand C&A strategy and plan the necessary communications strategy
Work with campaign analytics to understand and continually improve response rates
Work with marketing agencies & print suppliers to deliver effective & efficient comms & campaigns
Stakeholder management with key touchpoints: call centre (inbound & outbound), web team, email & SMS channels, to ensure continuous feedback & improvement
Requirement to travel to sites and agencies: including Bristol, London & Walsall.Reports to:
Conversions & Affinity Campaigns ManagerRelationships
Manage effective relationships with key stakeholder teams: Acquisition Propositions, Customer Insight, Call Centre, Finance, M&I, Digital and external suppliersCommittees/Forum membership:
Williams Lea (print) and BBH/Tag (creative) monthly supplier/agency review meetings
Outcomes
Contribute to the delivery of annual C&A revenue targets (units, revenue, ARPU) via effective campaign delivery
Ensure campaigns are aligned with cross-business activity to ensure integration & optimisation Contribute to the creation & delivery of the C&A strategy to maximise brand loyalty Brief and manage creative suppliers to produce compelling marketing communications Ensure on time delivery of all FSA mandatory communications
Ensure marketing communications are compliant and approved by props/brand/compliance/legal
Review all existing customer communications/campaigns to ensure continued effectiveness and make recommendations to drive continuous improvements and increased response rates
Assist in the development of new marketing database & delivery of planned benefits - act as C&A SME as required
Introduce best practice database marketing capability (eg propensity models, multi-channel campaigns with high speed to market; rapid cycle of analytics results into action etc.)
Introduce process enhancements to increase efficiencies
Introduce cost saving opportunities to maximise profitability
Monitor and report on competitor and market activity to understand best practice and lead innovation
Ensure all customer communication and documentation is clear, fair and not misleading; is designed in line with ASA guidance and FCA rules and guidance; and is compliant with data protection law and any other relevant legislation.
Ensure all financial promotions are approved in line with the Financial Promotions Approval Procedures Guide and that robust records are maintained for a minimum of three years, also in line with the Guide.
Skills/Knowledge/Experience
End to end campaign management/communications experience
Good experience of direct marketing, data, databases & customer management, gained within a high-profile consumer services brand
Knowledge of financial services sector
Experience of managing commercial KPIs
Experience of working with both call centres & new media
Creative & analytic mind with sound financial acumen/commercial awareness
Good track record in delivery with results - proven ability to make things happen
Qualifications/FSA:Preferred: degree plus marketing qualifications (eg. CIM or IDM)
For more information on this role, or to apply, please contact Sam Hands