Description
Media Relations Officer required for initial 6 month contract with public sector organisation in Edinburgh.
The Media Relations Office is responsible for promoting the wide-ranging work of the client to print, broadcast, specialist and online media,providing journalists with up-to-date information on their work.
Duties
Reportingto the Senior Media Relations Officer with lead responsibility for your area, general duties will include:
- Providing staff with media advice on generating positive media coverage,including the most appropriate tools eg news releases/photocalls/preprepared articles/press conferences/briefings and pitching to relevant mediaaudiences; and handling negative media attention
- Providing a frontline media enquiry service
- Providing a 24-hour on-call media enquiry service as part of the wider media team (some evening and weekend working will therefore be required)
- Acting as an official spokesperson
- Evaluating media outputs and outcomes
Specificresponsibilities will include:
- Providing effective media support
- Providing regular forward looking briefings to media on Committee work and Chamber business
- Working with committee clerks to develop targeted media campaigns, including identifying and developing local and specialist media opportunities
- Providing Media Relations Office supportacross the company engagement activities
- Answering media enquiries in relation to FOI requests
Skills,Knowledge and Experience Required
Media Relations Expertise, including:
- Experienceof devising and implementing media/public relations/communications strategies
- A proven track record in dealing with themedia effectively on a daily basis
- strong news sense and judgement
- A good understanding of how the media works across all its forms and the ability to use this knowledge to promote the business
- Sound IT skills with good understandingof new media
- A good level of political andParliamentary knowledge
- A high level of responsiveness inrelation to the media environment in which you will work
Parity - Source, Develop, Perform
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