Description
Reference #:4915WS
Industry:
FMCG
Location:
Lausanne und Region
Start:
ASAP
Duration:
5 Months
Role:
Ecommerce Analytics Specialist
Deep understanding of analytics tags is essential for this role as you will create, test and troubleshoot analytics tags within a newly implemented tag manager (Adobe Dynamic Tag Manager System). Although this tag manager offers an interface which leverages the need of programming, it still requires a working knowledge of HTML/CSS and a very strong knowledge of JavaScript DOM manipulation, a working knowledge of related debugging tools, and a solid understanding of client side technologies and related topics (AJAX, caching strategies, on/offline storage mechanisms, security, privacy policies, etc.).
Knowledge of campaign design, attribution modelling, attribution tracking, web analytics, paid search, seo and other paid media essential.
Knowledge of data governance and workflow management best practices will be required.
Attention to detail and campaign management abilities will also be essential for this position.
This position could evolve in a second mission to being more involved in the analysis and marketing reporting as well as set up. In this context, strong web analytics and business intelligence is a requirement, especially if within Adobe Cloud Marketing Suite (SiteCatalyst, DTMS, Discovery…).
Skills required:
Working knowledge of Front Development with excellent experience in Javascript DOM manipulation and related debugging tools.
Deep understanding of client side technologies and related topics (AJAX, caching strategies, on/offline storage mechanisms, security, privacy policies, etc.).
Excellent Excel Skills
Knowledge of statistics
Knowledge of A/B testing and other optimisation testing
Strong business acumen with an understanding of marketing principals a big bonus
An expert level in configuring web analytics via a tag manager through JavaScript.
A degree in IT or business/marketing