Marketing Manager

Job type:
Brook Street
flag_no United Kingdom
project ID:

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Marketing Manager

Brook Street are currently working on behalf of our Global IT client to recruit a Marketing Manager. This is a contract role running until the end of June 2015 based in Central London.

Role Purpose

In this role you will be part of a cross-functional team of discipline experts including PR, online, product marketing, social communications, agency engagement and research. Key responsibilities are GTM (go to market sales materials) and event support management. Leading brand assets, executing on integrated marketing campaigns and Go To Market (GTM) activities that shape audience perceptions and educate our customers are key to driving business results and key to the success A&O UK sales.

The primary focus of this role will be the development, localization, execution and planning of marketing campaigns, GTM materials and event support. Additionally, this position plays a central role in partnering with global marcoms to land global brand activity and campaigns

This role contributes to overall trade marketing strategy and implements detailed tactics, all with a high level of impact on customer experiences. Implementing quality localize communications materials and integrating into education programs with key stakeholders is the key to success, and partnering with the global marketing and product teams relevant market approach.

Key Accountabilities
1) Brand: Marcoms Campaign: Execute the UK brand campaign, working with all members of trade marketing team and other key stakeholders
2) Liaison with Global: Liaising with the global GTM & Brand team to localize and deliver the global campaign activity to launch to UK market
3) Bring our products to life for Sales: Working with the sales specialists team, create and deliver a range of new sales collateral, sales training for the different audiences
4) GTM Materials and Training: Plan and launch new GTM material to support new product launches and sales specials.
5) Events - Plan and support Agency education days and industry events along with the Engagement lead
6) Development and sourcing of promotional items for sales.
7) Budget Management: Responsible managing and tracking for the budget of the GTM and campaign budget.

Knowledge, Skills and Experience

1) Essential Experience
* Digitally savvy with understanding of the media and advertising business
* Well-rounded marketer with trade and commercial experience, proven ability in delivering integrated marketing plans
* Creative - strong ideas for pushing the boundaries on brand and sales support
* Strong project management skills
* Event management experience
* Experience working client or digital advertising agency is a plus

2) Technical/Functional Skills
* Strong PPT skills and graphic arts work a benefit
* Strong written and verbal communications skills
* Comfortable presenting and working with sales teams
* Able to write strategic and tactical marketing plans
* Keen social media participant a plus

3) Personal Attributes/Interpersonal Skills
* Proven cross-group collaboration
* Team player - must focus on winning as a team
* Results-orientation
* Strong organizational skills and thrives in a fast-paced sales and marketing environment

4) Qualifications
* Marketing or business related degree or equivalent

As a Brook Street contractor you will be entitled to 25 days holiday per annum, 8 days paid Bank Holidays, discounted gym membership, use of the onsite health facility, access to online learning and training, free parking and an excellent subsidised restaurant. In addition, subject to qualification criteria, you will have the potential opportunity to earn bonus.

Salary: £50,000 - £55,000 per annum
Location: Victoria, London

Application Deadline: 3pm Thursday 30th October 2014