Description
Media Research Analyst
London
Brook Street is currently working on behalf of our Global IT client to recruit a Media Research Analyst. This is a contract role running until June 2015 based in London.
Purpose:
* Demonstrate digital advertising drives marketing metrics.
* Use insightful and relevant consumer and customer knowledge to enable business growth across the Microsoft portfolio.
* Present research internally and externally.
Brands: MSN, Xbox, Bing, Skype, Outlook, Windows 8
Major Responsibilities: (60% time)
Use first-party and third-party research resources to:
* Produce evidence-based sales and marketing collateral to support the Sales team in winning advertising revenue from agencies and clients for multinational campaigns ('pitch' support)
* Produce ad-hoc analysis of products or brands/advertisers including trends, ad-spend and consumer behaviours.
* Track and quantify the impact they have (%pitches that convert and estimated revenue gained)
Additional Responsibilities: (40% time)
* Provide insights and central ad effectiveness for key travel clients
* Support social communications with external facing insights and infographics
* Own Go To Market localization of research and analytics
* Own sales executive training program and onboarding for new starters
* Understand market dynamics, driving forces and competitive impacts
* Identify revenue-generating opportunities based in analysis
* Work with other members of the Research team for quarterly internal KPI reports
* Develop and maintain relationships with internal & external customers, partners, industry bodies and vendors.
Qualities:
Self-starter, passion for people and their media, supporting change, persuasiveness, learning, collaboration, customer focus, comfortable under pressure, quality focus, planning, decision making
Skills:
Analysis, data & analytics, collaboration, consumer and customer focus, communication/presentation, quality focus, planning, project management, commercial awareness, numeracy, knowledge of research methodologies and best practice. Competent use of Microsoft Office especially Excel and PowerPoint
Experience:
Media industry experience supporting sales teams by using research
Proficiency using any of the following:
comScore (Media Metrix, GSMA, Ad Metrix, Video Metrix), Nielsen Net Ratings, Nielsen AdDynamix, TGI, eMarketer, Hitwise, Enders Analysis, Screen Digest, Mintel, eConsultancy, Excel, PowerPoint
As a Brook Street contractor you will be entitled to 25 days holiday per annum, 8 days paid Bank Holidays, discounted gym membership, use of the onsite health facility, access to online learning and training, free parking and an excellent subsidised restaurant. In addition, subject to qualification criteria, you will have the potential opportunity to earn bonus.
Salary: Circa £38,000 per annum
Location: London
Application Deadline: Monday 8th December 2014