Description
On behalf of one of our clients, a financial institution located in London, we are looking for external support by a
Senior Marketing Manager (f/m) financial area London
Task and responsibilities
Mission:
Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding and own the design, execution and measurement of integrated marketing programs. Adept in online and traditional marketing and highly skilled in visual communications.
The Senior Marketing Manager is responsible for driving the success of the departments products & brand promise in the marketplace.
This person will:
- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programmes
- Collaborate to create, launch and track performance of product and service offerings in our markets (Europe, USA and Asia)
- Maintain marketing strategies to meet divisional objectives
- Demonstrate effective management of marketing and advertising activities of the organization
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, key events and lead generation
Responsibilities:
Marketing
- Articulate product and service offerings, key benefits and messages for use by sales and marketing
- Identify client success stories and work with Head of Marketing to create appropriate collateral
- Create compelling marketing campaigns
- Drive campaign management for customer acquisition programmes across multiple channels
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives
- Provide assistance on press releases, contributed articles, presentations, events, and conferences
- Internal reporting and other duties as assigned
Lead Generation & Sales Enablement
- Create effective, compelling positioning, messaging, and sales tools that are understood and used
- Stay abreast of market trends
- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients
- Execute marketing campaigns and analyse performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
Project Management
- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
Market Research and Competitive Intelligence
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Mandatory skills and experience
- Strong knowledge of market data business (strong financial background)
- Creative thinker, excellent listener and communicator
- 5-7 years of professional marketing experience ideally in the Financial Services industry
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and Thrives Under Pressure are words that describe you
- Strong communication and presentation skills
- Work well in a team and with a wide range of people
- Be proactive and able to take the initiative
- Be well presented with a professional manner
- Be able to respond well to pressure
- Ability to communicate with all levels of an organization comfortably
- Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget
- Strong proficiency with Microsoft Word, PowerPoint, and Excel
- Bachelor's degree or equivalent professional experience
- Strong knowledge of English (written and spoken) is required (native English also acceptable)
Additional information
- Start date of assignment: Immediate/as soon as possible
- Initial contract duration until end of year 2014, extension until May 2015 is anticipated but cannot be guaranteed
- Degree of employment: Full-time
- Location: London
Please let us know if this project is of interest for you and if you are available. Do not hesitate to contact us!
Best regards,
Andy Markou
VTS Consulting GmbH
Fox Department
60325 Frankfurt am Main