Manager Multichannel Marketing (m/f)

Description

• Define, develop and implement a creative strategy for the customer in Germany
• Deliver outstanding creative executions across all marketing channels and brand touch-points
• Holistically connect onsite marketing, email marketing, internet marketing, social marketing, above-the-line and other marketing channels in order to create a connected experience
• Improve creative execution and asset quality across touch-points
• Deliver world class creative execution and consistently improve the quality of creative execution as measured by consumer-relevant metrics including traffic volume, click-through rates, engagement rates and ultimately conversion rates
• Enable operative planning of the Multi-Channel Creative Marketing Team
• Implement Service Level Agreements (SLA) for critical interfaces with other marketing teams (upstream, implementation) and enable resource allocation and prioritization of campaigns and “fast track” requests
• Manage the relationships with creative agencies
• Lead client-agency relationship including ways of working principles, creative design- and delivery processes, timelines, executional mandatories, creative quality and target optimization and –measurement

• Graduate degree (Bachelor or Master)
• Passionate team player, highly disciplined & organized, able to operate smoothly in a highly dynamic context
• Strong experience in E-Commerce
• Superior understanding of classic/offline AND digital/online marketing principles, practices and tools
• Exceptional strategic thinking and problem-solving skills, ability to think differently and to innovate
• Strong creative mind, able to understand consumer needs and turn insights into actionable creative
• Strong prioritization skills and able to deliver great results under achievable but tight timelines
• Profound professional experience in Marketing or Creative industries (incl. creative agency)
• Proven track record of delivering actionable strategic marketing approaches & effective creative executions
• German language skills at native-speaker level (grammatically solid), fluent in English written and spoken
• Experience in the retail industry is a plus