Market Research Analyst

Description

Summary:

Identify market conditions in local, regional, or national areas to determine potential sales of a product or service. Research will come from data analysis of existing products and services.

Major Job Duties and Responsibilities:

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Forecast and track marketing and sales trends, analysing collected data.
• Seek and provide information to help companies determine their position in the marketplace.

Education/Experience:

• Bachelor's degree in marketing, accounting or equivalent training preferred.
• Two to four years relevant previous experience required.

Skills and Competencies:

• Proficient in Excel and Access (2010 versions).
• Verbal and written communication skills including PowerPoint presentations.
• Ability to work independently and manage one's time.