05/20/2025 updated
100 % available
Senior Content Strategist specialising in trauma-informed content for digital services
London, United Kingdom
Only remote
HND Journalism, Institute for Social Sciences, Leiden, 1987User Experience (UX)Adobe Creative CloudAtlassian ConfluenceAtlassian JiraMultilingualismPsychological TraumaSoftware as a ServiceComplianceContent CreationContent ManagementDutchFrenchGoogle DocsService DesignStakeholder Management
Trauma-informed content design
Extensive expertise in developing trauma-informed content approaches that meet users where they are and build services that work for people even at their most vulnerable. Led the transformation of 5,000 pages of healthcare advice for Cancer Research UK and wrote the national drink and needle spiking advice and information service for Police.uk, used by 81% of police forces in England and Wales.
Content strategy development
Transformation of complex technical and regulatory information into intuitive, user-centred content with consistent voice and tone across multiple channels. Spearheaded the launch of all online content for Universal Credit, the UK government's flagship welfare reform programme.
Transactional user journeys
Turning policy and compliance requirements into online forms that are easy to use, build trust and reduce errors, complete with automated counter-fraud features. Delivered SaaS counter-fraud tools for COVID-19 grants at the Cabinet Office's Grants Management Function, hailed as "star performers" by Downing Street. Projects include Ofsted, Universal Credit and the Environment Agency.
User experience design
Creation of user interfaces that empower vulnerable audiences to control their information experience, with proven success in digital services across the public, private and charity sectors.
Stakeholder management
Management of stakeholder resistance at senior government levels, building collaborative relationships with civil servants and subject matter experts. Led content strategy and design for CAP Rural Payments at the Department for Environment, Food and Rural Affairs (Defra).
Digital tools proficiency
Advanced skills with GDS Toolkit, Figma, Jira, Trello, Slack, Notion, Confluence, Google Docs, Adobe Creative Cloud and Microsoft Office.
Content frameworks
Development of comprehensive tone of voice guides and style manuals that maintain consistent, supportive language across all channels. Pioneered government digital standards for transactional content.
Multilingual capabilities
Native fluency in English (A+ Distinction) and Dutch with intermediate knowledge of French and German, enabling effective international content development.
Extensive expertise in developing trauma-informed content approaches that meet users where they are and build services that work for people even at their most vulnerable. Led the transformation of 5,000 pages of healthcare advice for Cancer Research UK and wrote the national drink and needle spiking advice and information service for Police.uk, used by 81% of police forces in England and Wales.
Content strategy development
Transformation of complex technical and regulatory information into intuitive, user-centred content with consistent voice and tone across multiple channels. Spearheaded the launch of all online content for Universal Credit, the UK government's flagship welfare reform programme.
Transactional user journeys
Turning policy and compliance requirements into online forms that are easy to use, build trust and reduce errors, complete with automated counter-fraud features. Delivered SaaS counter-fraud tools for COVID-19 grants at the Cabinet Office's Grants Management Function, hailed as "star performers" by Downing Street. Projects include Ofsted, Universal Credit and the Environment Agency.
User experience design
Creation of user interfaces that empower vulnerable audiences to control their information experience, with proven success in digital services across the public, private and charity sectors.
Stakeholder management
Management of stakeholder resistance at senior government levels, building collaborative relationships with civil servants and subject matter experts. Led content strategy and design for CAP Rural Payments at the Department for Environment, Food and Rural Affairs (Defra).
Digital tools proficiency
Advanced skills with GDS Toolkit, Figma, Jira, Trello, Slack, Notion, Confluence, Google Docs, Adobe Creative Cloud and Microsoft Office.
Content frameworks
Development of comprehensive tone of voice guides and style manuals that maintain consistent, supportive language across all channels. Pioneered government digital standards for transactional content.
Multilingual capabilities
Native fluency in English (A+ Distinction) and Dutch with intermediate knowledge of French and German, enabling effective international content development.
Experience
Professional experience10+ years
Freelancer since2009
Languages
GermanGoodEnglishNative speakerDutchNative speaker
Project history
Working as a freelance contractor specialising in trauma-informed content for government, commercial and third sector digital services and vulnerable audiences.
Led foundational content strategy for telecommunications industry initiative, conducted user research, developed operational manuals, and created corporate materials including annual reports.
Developed trauma-informed advice and reporting services for sensitive crimes, created comprehensive content standards for trauma-sensitive language and implemented victim-centric advice and reporting flows.