11/04/2026 updated

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Senior UX designer researcher

Valencia, Spain
Worldwide
Master innovation and media content creation - Celsa - La Sorbonne PARIS
Valencia, Spain
Worldwide
Master innovation and media content creation - Celsa - La Sorbonne PARIS

Profile attachments

Agathe_Gelin_EN_Senior_Product_Designer.pdf
Agathe_Gelin_FR_Product_Designer_Senior.pdf

About me

I'm senior product designer with 10+ years of experience on software products and e-commerce platforms. I design the UX from flows and prototypes to polished UI and User test. I write the specs, and work alongside developers through QA until the feature ships.

AI AgentsUser Experience (UX)User Interface DesignUser-Centered DesignFigma
I'm a senior product designer with 10+ years of experience on complex software and e-commerce products, and I cover the full cycle: research, UX, UI, design systems, and implementation with developers.

UX and UI design: I design user flows, information architecture, prototypes and high-fidelity UI in Figma, for web and mobile. I'm at my best on complex, data-heavy products, like the EPO's worldwide patent search and its internal examiner software, and Auditi's audit platform. I also design AI interactions, such as an AI review tool that shows its confidence and cites its sources, so users can check and override the results.

UX research: I plan and run research myself. At G-Star RAW I worked daily with the CRO team and ran several A/B tests a month. At Sanofi I ran 10 in-depth interviews with pharmaceutical leads to test early prototypes. At the European Patent Office I ran live prototype webinars where hundreds of users validated concepts through polls. I also work with quantitative data: Google Analytics, ContentSquare, sales and returns data, and A/B testing.

Design systems and accessibility: At Auditi I rebuilt the design system. At the EPO I made the application WCAG compliant and improved the component library.

Working with developers, AI-first: I work inside the dev team: I write specs in GitHub, raise my own pull requests for UI fixes with Claude Code, and QA features alongside the developers. I use Claude Code, Claude Design, Claude and ChatGPT every day to explore, prototype and ship faster.

Leadership and collaboration: At G-Star RAW I managed and mentored a team of four designers and directed an external agency. I'm used to aligning many stakeholders: CEOs and CTOs, product owners, marketing and customer service teams. I once presented a product to representatives of 38 European countries.

Tools: Figma, Claude Code, Claude Design, Claude, GitHub, Storybook, UserTesting.com, Jira, ChatGPT, GitHub Copilot, ContentSquare, Google Analytics, Miro, Axure RP, Adobe Creative Cloud, Confluence, Qualtrics, SurveyMonkey and Typeform.


Languages: French (native), English and Spanish (full professional), Dutch (beginner).

Experience

Professional experience10+ years
Freelancer since2016

Languages

EnglishFluentFrenchNative speakerSpanishGood

Project history

Head of Product Design

Auditi

Auditing, Taxes & Law

10-50 team member

Auditi is a SaaS platform used by 500+ audit firms (Grant Thornton, Baker Tilly, RSM, Crowe…) to exchange documents with their clients during financial audits. As a one-person design department, I own product design end to end, from requirements to shipped feature.
- Run research and design flows, wireframes and high-fidelity UI in Figma, with the CEO and CTO as partners.
- Rebuilt the design system: interactive, complete states, and every Figma component matched to the coded one.
- Redesigned the PBC request flow: clients drop files straight into the firm's requests, with comments, citations, file references and mentions.
- Designed AI features like AI tabular review and full-text search, from interaction model to final UI.
- Designed Projects, a new product that grows Auditi into full audit project management.
- Work inside the dev team: daily stand-ups, specs in GitHub, my own PRs for UI fixes, and QA side by side with the developers. Customer support hears it from users: the platform feels more intuitive, even though we now ship many more features.

Lead UX researcher

Sanofi

Pharmaceuticals & Medical Technology

>10.000 team member

Led the UX research for Sanofi US's B2B e-commerce platform for vaccine distribution, focused on claims and returns.
- Ran 10 in-depth interviews (about 1.5 hours each) with pharmaceutical leads in France, testing early-stage prototypes.
- Wrote the screener, ran recruitment and kept research goals aligned with the US product team.
- Turned findings into a report with prioritised opportunities and concept directions.
My findings moved the project into the design phase in the US, with decisions backed by real user data.

UX lead

G-star RAW

Goods & Retail

1000-5000 team member

Led UX for G-Star RAW's e-commerce website and mobile app, with a team of 4 designers and an external agency.
- Ran qualitative and quantitative research: UserTesting.com, surveys, ContentSquare, Google Analytics, sales and returns data.
- Benchmarked 25 competitors and designed flows, prototypes and UI for web and app in Figma.
- Worked daily with the CRO team to run several A/B tests a month, including the PLP fit slider and checkout fields.
- Managed and mentored the designers and interns on the team. We shipped a new Product Detail Page and rebuilt search and checkout. The Jeans Fit Guide, which I designed after linking the most-returned fits to confusing fit names, turned a concept that had failed an A/B test in 2021 into a winning test with higher conversion, and it has been live ever since.

UX lead

European Patent Office

Government and Public Services

5000-10.000 team member

Designed the EPO's internal software for patent examiners: search, document viewing, annotation, claim comparison and admin tools.
- Designed the UX and UI of Ansera, the examiners' search tool, for screens from iPad to ultra-wide monitors.
- Introduced iterative testing with large groups of examiners: interviews, contextual research, prototype reviews.
- Designed flows, prototypes and specs for the Paperless Workflow for Search pilot, adopted by the users.
- Worked with R&D on AI tools in the internal software for query generation, classification and tagging; wrote specs and user stories in Gherkin. "[Her UX work] strongly reflects her UX competencies, her strong intrinsic motivation and drive for initiative, her ability to engage with multiple, often disagreeing, parties in a project, her attention to detail and last but not least her ability to coordinate and 'manage' in a scrum-master like role." Stefan Klocke, EPO Programme Manager

UX designer / researcher

European Patent Office

Government and Public Services

5000-10.000 team member

Led the UX redesign of Espacenet, the EPO's free worldwide patent search (110M+ documents), whose interface hadn't changed since 2004. - Gathered the requirements, designed the flows and prototypes, and wrote the specifications for stakeholders to validate. - Designed the new structure (results, patent details, filters, dynamic query builder), responsive on every device. - Made the application WCAG compliant, improved the component library and aligned the design with the EPO corporate identity team in Munich. - Tested the designs with several methods: webinars where hundreds of users validated concepts through live polls, one-to-one interviews and usability tests on prototypes. - Worked hand in hand with the developers throughout the build and the beta. Presented the prototype to representatives of the 38 member states, a product I had shaped on my own. New Espacenet launched in November 2019 to strong praise inside and outside the EPO. "Her handwriting in terms of great design, slick usability and style is everywhere in this product." Johannes Schaaf, Espacenet Product Owner

UX designer Researcher

Bestseller

Goods & Retail

>10.000 team member

Built a new responsive e-commerce website from scratch for Jack & Jones, Only, Vila, Vero Moda, Name it and more.
- Designed one platform for 17 fashion brands, keeping the experience consistent across all of them.
- Benchmarked navigation and user flows against key competitors, and worked with business analysts on customer behaviour data.
- Reworked the information architecture through wireframes and interactive Axure prototypes, including the Klarna checkout.
- Ran workshops with product owners to define features, and presented the solution to all 17 brands at head office in Denmark.

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