06/20/2026 updated

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Business Strategist | Online Ads & Marketing Systems Expert | AI Automation Consultant

Las Vegas, USA
Only remote
Juris Doctor, University of Akron School of Law
Las Vegas, USA
Only remote
Juris Doctor, University of Akron School of Law

Profile attachments

DiannaCarlton_CV.pdf

About me

Strategy brain. Online advertising nerd. Systems builder. I help businesses turn messy growth problems into cleaner operations, clearer campaigns, and momentum that doesn’t require heroic daily effort.

Business CoachingBusiness ModelDigital MarketingE-CommerceMarketingMarketing AnalyticsMarketing AutomationPersonal BrandingSocial MediaFacebook Ads ManagerBrandingYoutube Marketing
AI Automation & Workflow Design
Design and implementation of AI-powered automation systems using tools such as n8n, OpenAI, ChatGPT, Supabase, Airtable, Google Sheets, Slack, and Apify. Development of Personalized Automation Roadmaps to identify the highest-impact automation opportunities, including lead qualification systems, CRM workflows, internal task automations, and client delivery workflows.

Google Ads & Paid Media Management
Strategy and campaign management across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads. Oversight of more than $20M in paid media spend with more than $60M in attributed client revenue generated. Direction of full-funnel media buying strategies and maintenance of an average 5.58x blended ROI across channels.

Business Strategy & Operational Systems
Consulting and strategic support for startups, small businesses, and mid-market companies in business growth, operational execution, and marketing systems. Analysis of P&Ls, budgets, KPIs, forecasts, and business plans. Building of SOP libraries, reporting systems, CRM workflows, and project management systems to support scalable business operations.

CRM & Lead Generation Automation
Building of lead generation and CRM automation systems, AI-powered outreach tools, and follow-up automations to reduce manual overhead and improve client capacity.

Marketing Systems & Campaign Architecture
Design of end-to-end marketing systems and campaign architectures, including content production systems, social listening, client onboarding workflows, and retention marketing through Klaviyo email flows and campaigns.

Revenue Growth & P&L Management
Revenue road mapping, P&L review, budget review, growth planning, offer positioning, and customer journey design to drive measurable business results.

SOP Development & Team Workflow Design
Development of SOP libraries, training systems, and internal reporting dashboards to support agency and business scale without unnecessary headcount.

Business Plan Writing & Investor Readiness
Review and writing of 100+ business plans for companies across multiple industries and countries, with direct relationship building with funding sources, referral partners, and venture networks.

Legal & Compliance Background
Former attorney at law with experience in corporate/business, criminal, civil litigation, medical malpractice, divorce, child custody, administrative hearings, and mediation matters, providing a strong foundation for regulatory and compliance awareness.

Languages

EnglishNative speaker

Project history

Business Strategist

Carlton Family Corporation
Providing consulting and strategic support to startups, small businesses, and mid-market companies in business growth, operational execution, marketing systems, and investor readiness. Serving as executive coach and strategic advisor to founders, CEOs, and business owners. Designing and implementing operational systems, analyzing P&Ls, budgets, KPIs, and forecasts, leading cross-functional teams, reviewing and writing business plans, building relationships with funding sources, and producing a business-focused interview show with 300+ guests.

AI Automation Consultant

Mayflower Advising
Co-founded a consulting firm focused on helping agencies, consultants, coaches, and small business owners scale through AI automation, business systems, and strategic implementation. Developed Personalized Automation Roadmaps, designed and implemented automation systems using n8n, OpenAI, Google Sheets, Airtable, Supabase, Slack, and Google Workspace. Built lead qualification systems, CRM workflows, AI-powered outreach tools, reporting systems, and client delivery workflows.

Lead Strategist & Head of Google Ads Media Buying

Ashworth Strategy
Promoted into the agency's most senior strategy role, leading the full advertising and retention ecosystem across Google, Meta, Pinterest, TikTok, and email. Oversaw multiple millions in client ad spend and generated more than $60M in attributed client revenue. Maintained an average 5.58x blended ROI across channels. Directed full-funnel media buying strategies, owned strategic planning, campaign testing frameworks, reporting, KPI tracking, and creative execution. Developed SOP libraries and training systems to support internal agency scale.

Outsourced Director of Operations

G-Sight Solutions, LLC
Led marketing, operations, customer service development, and internal systems for a rapidly growing product company. Created and executed the initial marketing plan, helping grow revenue from approximately $30K/month to more than $1M/month in 9 months. Developed internal corporate policies, procedures, and operational systems. Built the customer service department from scratch and developed an organic social media strategy growing the brand by more than 30,000 followers.

Chief Marketing Officer

Perception Industries LLC
Developed marketing strategies using phone, email, and social media outreach. Implemented automated programs to rapidly expand company growth across the United States. Developed and trained a 30-person overseas sales team. Trained the management team of an India-based company on social media marketing, contributing to a 10x increase in sales and recruiting efforts.

Owner & Attorney

Law Office of Dianna M. Sudia Smith, LLC
Founded and grew a law practice using innovative marketing strategies including social media. Grew from solo practitioner to a law office with 3 attorneys and 3 support staff in approximately 2.5 years. Built one of the fastest-growing law firms in Ohio through strategic use of social media and client acquisition systems. Handled corporate/business, criminal, civil litigation, medical malpractice, divorce, child custody, administrative hearings, and mediation matters.

Prosecuting Attorney

City of Cuyahoga Falls
Represented the City of Cuyahoga Falls before the Stow Municipal Court in criminal prosecution matters. Reviewed law enforcement actions, case facts, and legal issues to determine prosecution strategy. Worked closely with defense counsel to resolve cases when appropriate and tried cases on a regular basis. Met with community members to facilitate dispute resolution before court action was initiated.

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