10/27/2026 updated

DS
40 % partially available

AI & Microsoft Copilot Trainer | Innovation Consultant | Marketing & Communication Expert

Milano, Italy
Only remote
Master's Degree in Marketing & Corporate Communication, La Sapienza University, Rome (110 cum laude)
Milano, Italy
Only remote
Master's Degree in Marketing & Corporate Communication, La Sapienza University, Rome (110 cum laude)

Profile attachments

SCALERA Davide - CV (CDP) EN.pdf

About me

I help companies use AI at work: Microsoft Copilot, Claude and Gemini built into everyday processes. Teaching since 2016 in English and Italian; 2,000+ professionals trained, 97% satisfaction. Founder of Update Labs, listed in Unioncamere's register of Innovation Managers (no. 527).

InnovationArtificial IntelligenceBusiness DevelopmentMarketingManagement TrainingInnovation ConsultancyLinkedIn MarketingGo to Market
AI Training & Microsoft Copilot
Expertise in designing and delivering hands-on training programmes on Microsoft 365 Copilot, AI agents and automated workflows for enterprise clients across pharma, energy, automotive and insurance. Training delivered live in English for international groups, with 2,000+ professionals trained and 97% satisfaction rate.

Innovation & Business Consulting
Proven track record as Founder and Innovation/Business Consultant at Update Labs, supporting SMEs and C-level teams through digital and AI transformation from strategy to execution. Author of a national study on the digital readiness of 100 SMEs across all 20 Italian regions, using the proprietary Update System framework.

Marketing & Business Development
Extensive experience as Marketing & Business Development Lead, Fractional CMO and Head of B2B Communications, covering go-to-market strategy, B2B communications, market research and brand positioning. Delivered measurable results including +40% B2B lead-generation effectiveness and +15% qualified inbound leads.

Public Speaking & Communication Training
Design and delivery of experiential workshops on public speaking, communication and leadership, drawing on training at Teatro Stabile di Roma in voice, acting and improvisation. Applied in corporate and non-profit settings across Italy.

Go-to-Market Strategy
Hands-on go-to-market execution for early-stage startups, including blockchain-based ventures, covering roadmap development, early adopter acquisition and pre-seed fundraising support.

Content & Digital Strategy
Production of 39 articles in 16 months on digital strategy, branding and automation for an innovation portal, combined with expertise in social media marketing and management certified through an Executive Master.

Google Analytics & LinkedIn Marketing
Certified in Google Analytics (Google, 2025) and LinkedIn Marketing Solutions & Strategy (LinkedIn, 2025), enabling data-driven digital marketing and performance measurement.

Leadership & Management Training
Delivery of management and leadership programmes for established companies and multinationals across northern and central Italy, covering industrial tech, digital, services and medtech sectors, in partnership with Anthea Group.

Publicly Funded Training & Reporting
Experience delivering and reporting on publicly funded training through Forma.Temp, Fondimpresa, Fonarcom, For.Te and ESF+ regional programmes, ensuring compliance and full documentation.

Experience

Professional experience5 - 10 years
Freelancer since2022

Languages

EnglishFluentItalianNative speaker

Project history

Consultant and Trainer in AI & Microsoft Copilot

Digital Attitude
Consultant and trainer in AI and Microsoft Copilot for enterprise clients in pharma, energy, automotive and insurance, with tailored adoption and use cases.

Lecturer, Corporate B2B Division

Consortium for Professional Training in Advanced Technologies
Lecturer on advanced AI and innovation programmes tailored to each company, within the Corporate B2B division.

Consultant and Trainer in Management and Leadership

Anthea Group
Consultant and trainer in management and leadership for established companies and multinationals across northern and central Italy in industrial tech, digital, services and medtech sectors.

Trainer in Marketing, AI for Business, Processes and Social

LEN - Learning Education Network
Trainer for end users and middle management at training providers and employers associations in Emilia-Romagna (Confindustria, Confcommercio) and their member companies, alongside the SDB Master.

Fractional CMO & Innovation Consultant

Altair Agency
Repositioned the offering and workflows of a social media agency, achieving +15% qualified inbound leads.

Founder & Innovation/Business Consultant

Update Labs
Supporting SMEs and C-level teams through digital and AI transformation from strategy to execution using the proprietary Update System framework. Enabled 10+ entrepreneurs and authored a national study on the digital readiness of 100 SMEs across all 20 Italian regions.

Trainer in Public Speaking and Marketing

Poliferie
Training students from the city outskirts in public speaking and marketing for the non-profit dedicated to social mobility.

Trainer and Lecturer in AI, Communication, Marketing and Leadership

Trainer and Lecturer (independent)
More than 2,000 professionals trained (97% satisfaction, 88% retention) in publicly funded and corporate settings. Delivers applied AI and soft skills training online, hybrid and in-person, in Italian and English, through partnerships with training providers and companies.

Founder & Program Director

Teaching in Italy
Founded the first offline network for English-language professionals in Italy (event + book), with Meta, LanguageCert and Macmillan partnerships, across three editions.

Go-to-Market Strategist

Grapes Chain
Brought a deep-tech startup (blockchain for the wine supply chain) to market: go-to-market roadmap, first 10+ early adopters, 150k EUR in pre-seed.

Marketing & Business Development Lead

Gruppo FRASI
Led marketing and business development for the major national corporate clients of a training group. Managed post-acquisition onboarding with 90% retention and restructured the offering in 2020 to hold revenue steady.

Head of B2B Communications & Market Research

St. George's Institute
B2B communications and market research: pitches and outreach realigned to the personas, achieving +40% B2B lead-generation effectiveness.

Marketing & Tech Innovation Columnist

Digital Flow
Authored 39 articles in 16 months on digital strategy, branding and automation for an innovation portal.

Brand Positioning & Offline Marketing Specialist

The English Academy
Repositioned the local brand and devised an outreach strategy for partnerships across the area.

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