Profileimage by Aleksey Ivanov UI/UX Designer | Product Designer from NurSultan

Aleksey Ivanov


Last update: 04.10.2022

UI/UX Designer | Product Designer

Company: LWU
Graduation: University of Minnesota (Twin Cities)
Hourly-/Daily rates: show
Languages: English (Limited professional)


In a nutshell, I have 5 years of experience in UI/UX design with a demonstrated history of working in the SaaS / B2B projects / B2C, Start-UPs of a vide-spectrum etc. As a full-spectrum UI/UX Designer, I mediate between user needs, business objectives, and technical feasibility resulting in product designs that work for the intended audience and impact the bottom line. I have worked with a mix of large and small-scale teams on various projects with value-based design focus.

Project history

11/2021 - 05/2022
UX/UI Designer
FoxFit (Other, 10-50 employees)

FoxFit - comprehensive IT solution designed to automate strategies for interacting with members of a
fitness club, in particular to increase sales, optimize marketing and improve customer service by storing
information about customers and relationship history with them, establishing and improving business
processes and subsequent analysis of the results. It allows you to increase the involvement of customers
in fitness and, as a result, increase sales of additional services, the average check and the percentage of
subscription renewals.
Things that are done:
* Competitor Analysis
* User Interview
* User Flow
* Information Architecture
* Wireframes (low-fidelity / high-fidelity one)
* Visual Design

06/2021 - 03/2022
UX/UI Designer
X-Fit (Other, 10-50 employees)

X-Fit clubs App - is your personal fitness assistant. With an App you can:
* receive full information about the clubs of the network, including photos and contacts;
* view the current group training schedule;
* do shopping;
* see notifications about upcoming classes and all changes in the club;
* draw up a personal schedule and add personal training to it;
* follow the club's special offers and learn about upcoming events;
* leave applications for joining the club;

08/2021 - 02/2022
Product designer (Consumer goods and retail, 10-50 employees)

Revamping products of the business. 

Product-catalogue for PoubelleDirect.

● Strengthened and created some new patters of a brand identity according to the latest trends in that sphere
● Designed and developed the product alongside with the team
● Made the iteration through the pages of a catalogue highly-fidelity one and intuitive

03/2020 - 11/2021
UI/UX Designer
CVZ (Pharmaceuticals and medical technology, 10-50 employees)

* Improved brand visibility by designing a website in a team of four using UCD methodology
* Enhanced brand identity and online presence across multiple digital platforms
* Performed A/B testing and subsequently implemented changes over User Interface, thus
increased the quantity of physical customers at local clinic
* Communicated with product, strategy, and engineer teams to create 40+ pages

02/2020 - 08/2021
UX/UI Designer
süßeWelt (Public service, < 10 employees)

süßeWelt wanted to redesign their website with a new brand aesthetic to create a more professional image
with a youthful and fun feel.
* Enhanced engagement and brand identity through redesign of süßeWelt
* Created new to brand style guidelines establish a design framework for new digital assets
* Design and development of the product together with the team
* Strengthened brand identity by creating new logo patterns through collaborative process

01/2020 - 06/2021
UX Designer
Rippling (Internet and Information Technology, 10-50 employees)

Rippling needed to create their style from the very scratch so we've made it in a collaborative way with a
team. Were created: full brand identity, logotype, digital assets with a consistent brand identity in social
media, marketing and email communications.
* Launched brand identity and the iteration of it for the brand
* Designed and helped conduct user testing for a new product
* Improved organization of digital assets by utilizing atomic design principles
* Improved usability through a feature request that was pushed live

01/2021 - 04/2021
UX/UI Designer
Elparaguas (Public service, 10-50 employees)

Elparaguas needed a new website that combined components of their old site with a new, modern look,
taking into account metrics and users' needs.
* Enhanced site organization and navigation via site map and information architecture using Miro
* Coordinated for the team the redesign process by using Scrum methodology
* Built features that amounted to a 60% speedup conversion rate
* Improved visual part of the website using UCD methodology that enhanced regular paycheck

10/2018 - 09/2020
UI/UX Designer
Minim (Other, 10-50 employees)

* Delivered a responsive design for a site that enhanced UI/UX and drive business growth
* Fixed numerous glitches across the website, improved users' itinerary
* Revamped branding and created various visual graphics from flyers to iconography.
* Establish and maintain internal design system

03/2017 - 06/2018
UX/UI Designer
Two6two (Public service, 10-50 employees)

* Enhanced brand identity for two6two by redesigning website and creating a brand guide
* Redesigned the whole experience of a user that increased CRO
* Conducted over 50+ interviews with customers on the way of creating user personas, JTBD etc.
* Collaborated with other members of a team and controlled all the process of design
* Uncovered customer pain points through surveys and interviews and addressed them through
design solutions in collaboration with design, management and development teams


UI/UX Designer
Usability Webs Tester

Local Availability

Only available in these countries: Kazakhstan
I'm able to work for any company in a remote way.


Notion portfolio / CV:

I'm co-founder of a studio:

My LinkedIn:

For my recent designs, check design studio Instagram:
Profileimage by Aleksey Ivanov UI/UX Designer | Product Designer from NurSultan UI/UX Designer | Product Designer