Online Marketing & eCommerce Project Manager | Interims Head Of (Performance) Marketing

* Design Sprint for alignment of the newly formed leadership team & re-visiting the vision and
mission by creating a brochure for donors
* Partly remote, partly onsite


Further Contributions:
* Worked for an not-to-be named pharmaceutical company as Design Sprint facilitator
* Developed with co-facilitators and marketing the workshop Kill the Company
(https://youtu.be/vfjxePJHKwo )
* Currently creating a Design Thinking workshop based on the methodology Blue Ocean Shift
(https://youtu.be/gb66K6RBsaA )
* Developed a Mural template for assumption mapping in German:
https://app.mural.co/t/dnalexmagicmural9443/m/dnalexmagicmural9443/1615025629103/c0d3a
b9da81b3437b67bdcbf52a745974c8d983d
* Created my own pretotyping course based on the methodology of Alberto Savaia called the
Unicorn Test
* Co-founder and -host of the German speaking podcast "Blitzmarmealde - Design Thinking auf
Deutsch": https://www.linkedin.com/company/blitzmarmelade

Worked with clients to optimize their Google My Business / Google Maps presence. Local Search Engine
Optimization and Marketing.
Provided support and management for local stores to optimize their Google My Business account.
Built and strengthened business partnerships with potential customers of inner city stores to manage and
optimize their product sales in key markets. Developed and re-iterated the business model and
experiment to proof the concept.

Selected Contributions:
* Published two articles in the local newspaper and secured speaking slots at 3 local events within 2
months.

Enhanced business performance through e-commerce to expand services across global online market.




Setup and managed and scaled a digital marketing unit. Generated and implemented performance online
marketing services in 92 markets across various regions. Included channels were SEA, Social Performance
Marketing (Facebook), Display Advertising including Programmatic & Retargeting, Affiliate networks
(Vouchers, Email, Cash Back, smaller Content partners) and Influencer campaigns (Instagram). Various
clients including Microsoft, Sanicare, Asus, Toshiba, Phonak/Sonova, and Parallels.

Restructured the business when strategies changed towards a focus on supply chain services, logistic and
online shop infrastructure.


Then generated a start-up within the group for the healthcare unit; built a platform prototype (MVP) to
combine content marketing and pharmacy shopping via e-commerce together with our partner Sanicare.


Selected Contributions:
* Built and improved the marketing unit and served as an affiliate to eight European countries, and
scaled it up to the 92 markets within two years.

* Launched offices and managed staffing in the APAC and LATAM region, that resulted in
achievement of over 100% growth in client revenues.

* Recognised for best performance and selected among Top 100 German Affiliate Marketers in 2015
& 2018 % in 2020 ( Top 150)

*
* Created the internal start-up JaLife including IT and project management setup, hiring people,
budgeting, and creating an agile environment.

* Doubled digital growth in 92 markets for major online stores such as Microsoft and Adobe
leveraging all possible marketing channels..

Setup a performance marketing consulting company by implementing and managing affiliate programs to
generate leads and sales.
Established and fostered professional liaisons with key clients to maximise business profit growth on a
continuous basis. Designed infrastructure for create a startup from tax to website and managed sales and
acquisition of clients.

Selected Contributions:
* Opened up new performance marketing channels for key clients to boost corporate revenue.