08/03/2025 updated
100 % available
B2B & B2C Product Management
Torrevieja, Spain
Spain
Master's Management Itay, france, RussiaBusiness To BusinessNegocios InternacionalesPerformance-Based AdvertisingProduct ManagementStakeholder ManagementConsumer Packaged GoodsBranding
My academic background includes a Master's degree in International Management from institutions in Italy and France, providing me with a global perspective and advanced proficiency in English. This international exposure has honed my interpersonal skills, enabling me to communicate effectively with diverse teams and stakeholders.
With over five years of experience in product and brand management within international FMCG companies, I am eager to transition into performance marketing roles that bridge both B2B and B2C sectors.With over five years of experience in product and brand management within international FMCG companies, I am eager to transition into performance marketing roles that bridge both B2B and B2C sectors.
With over five years of experience in product and brand management within international FMCG companies, I am eager to transition into performance marketing roles that bridge both B2B and B2C sectors.With over five years of experience in product and brand management within international FMCG companies, I am eager to transition into performance marketing roles that bridge both B2B and B2C sectors.
Experience
Professional experience5 - 10 years
Freelancer since2022
Languages
EnglishFluentRussianNative speakerSpanishBasic knowledge
Project history
• Increased sales by 31% each year over 4 years in a row through data-driven brand strategies, expanding client base by 52%. • Led 20+ promotional campaigns (+15% sales lift for key SKUs) via omnichannel marketing (digital, retail, trade shows) in Russia, Belarus, Georgia, Armenia, MENA region, Kazakhstan. • Designed 120+ packaging solutions, boosting product recognition by 35% and driving category leadership. • Conducted 200+ training sessions for staff/clients on brand guidelines and market positioning.
• full-cycle product launch in Spain/Portugal, securing distribution in Mercadona, Lidl, El Corte Inglés. • achieved 85% sales growth in chocolate/jelly categories by introducing mini-format SKUs (15% market penetration). • developed first export-ready mixed product line, capturing 12% new market share in Southern Europe.