06/13/2025 updated

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Marketing Specialist with 10+ years B2B and B2C experience

Valbom Gondomar, Portugal
Worldwide
Master of Medicine and Molecular Oncology
Valbom Gondomar, Portugal
Worldwide
Master of Medicine and Molecular Oncology

Profile attachments

Ana Rabaça_CV_2025.pdf

Artificial IntelligenceBusiness To BusinessContent MarketingSalesMarketingMarketing StrategiesMessaging Application Programming InterfaceSales PresentationSEO CopywritingStrategic AllianceIndustrial PolishingLinkedIn MarketingCase StudiesGhost WritingGoogle SuiteFigmaCopywritingHubspotContent StrategyAirtable
I'm a marketing and sales strategist who knows how to turn ideas into growth. With over 10 years of experience across B2B and B2C, I help founders and teams sharpen their messaging, build sales-enabling content, and align marketing with real business goals.

I’ve worked solo as a one-woman marketing department and as a strategic partner to sales teams, startup founders, and scale-ups. That means I don’t just ā€œdo contentā€, I build the kind of messaging and assets that move the needle in sales conversations, pitches, and customer decisions.

What I bring to the table:
  • Strong brand and messaging frameworks
  • Clear, high-converting website copy
  • Case studies that are actually readable (and persuasive)
  • Sales decks and one-pagers that close deals
  • LinkedIn strategies and ghostwriting for founders
  • End-to-end content strategy with real commercial value
I’ve helped startups reposition to attract better-fit leads, created content libraries to support outbound sales, and written LinkedIn posts that turned into client calls. My background in sales means I ask different questions, always thinking about what your buyer needs to hear to move forward, not just what sounds good on paper.

I work fast, but strategically. I know how to take a messy Notion doc, a voice note, or a rough idea and turn it into polished work that sounds just like you, only sharper, more focused, and with a point. Whether you need a full messaging revamp or just someone who can finally get that case study written, I’ve got you.

Some of the tools I work with often:
Notion, Figma, Canva, Google Suite, HubSpot, Airtable, Miro, and AI tools for research and first drafts (though nothing beats a good brain and a sharp edit).

If you’re here because you want your brand to sound more credible, convert more leads, and finally get the kind of content you’d be proud to send to a prospect — I can help.

Let’s get to work.

Experience

Professional experience5 - 10 years
Freelancer since2025

Languages

EnglishFluentPortugueseNative speakerSpanishGood

Project history

Content Specialist

Estoria Lab
Help startups and scale-ups turn content into a real business tool. Build content with a job to do: help buyers understand, trust and say yes faster. Deliver case studies, website copy, sales decks, and messaging strategy.

Marketing Executive

Otonomee
Led marketing initiatives for a remote-first global company, aligning marketing with sales to drive growth. Created content strategies increasing visibility (240% follower growth) and inbound leads (34% increase). Developed sales enablement materials improving engagement and conversion rates. Managed CRM and automation tools to optimize workflows.

Business Developer - Europe and USA Markets

Otonomee
Worked with Head of Growth to identify business opportunities through strategic outreach. Optimized CRM systems, developed sales presentations, implemented social selling strategies leading to 27% higher response rates, and created targeted outreach campaigns.

Sales Development

Glassdollar
Executed outbound sales process targeting Fortune 500 companies and corporate innovation teams. Developed and implemented LinkedIn social selling strategy, managed outbound campaigns leading to 4x increase in outreach success rate, and secured meetings with CIOs and senior decision-makers.

Market Manager - Asia and Oceania Markets

Covet Group, Boca do Lobo
Led sales and marketing efforts across Asia and Oceania, driving brand expansion and revenue growth. Created a strategic digital magazine for luxury buyers, developed personalized sales strategies increasing customer retention by 12%, and managed B2B and B2C sales strategies achieving 13% growth.

Sales Developer

Covet Group, Mid Century Group and Boca do Lobo
Initiated and developed sales opportunities with 32% conversion rate from cold leads. Established relationships with leads and stakeholders, managed Salesforce reporting, and organized client virtual meetings.

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