11/09/2024 updated
AS
100 % available
Experienced Marketing and Communication Manager with Global Expertise
Amstelveen, Netherlands
Only remote
Marketing (MA), Metropolitan University of Budapest, 2024Sales PromotionArtificial IntelligenceData AnalysisAsanaBusiness MarketingPublic RelationsContent CreationDigital MarketingEvent ManagementGoogle AnalyticsMarketingProject ManagementSAP Business OneSocial MediaStrategic Communication
Digital Marketing Strategy
Expertise in developing and implementing 360° marketing and communication strategies, with a focus on digital platforms and integrated campaigns.
Data Analytics and Performance Tracking
Proficiency in using Google Analytics and other performance tools to track KPIs, optimize campaigns, and provide data-driven insights.
Content Creation and Management
Strong skills in content creation for various platforms including social media, blogs, and email newsletters, utilizing tools like WordPress and Canva.
Project Management
Experience with project management tools such as Asana and Trello for coordinating multiple projects simultaneously.
Marketing Technology Stack
Proficiency in various marketing tools including ChatGPT, META Business, HubSpot, MailChimp, Active Campaign, and MeetAlfred.
Event Planning and Promotion
Capability in managing end-to-end event planning and promotion, particularly for startup-focused events.
Certifications
Holds certifications in Google Search Ads, AI copywriting, and SAP Business One basics, enhancing technical marketing capabilities.
Expertise in developing and implementing 360° marketing and communication strategies, with a focus on digital platforms and integrated campaigns.
Data Analytics and Performance Tracking
Proficiency in using Google Analytics and other performance tools to track KPIs, optimize campaigns, and provide data-driven insights.
Content Creation and Management
Strong skills in content creation for various platforms including social media, blogs, and email newsletters, utilizing tools like WordPress and Canva.
Project Management
Experience with project management tools such as Asana and Trello for coordinating multiple projects simultaneously.
Marketing Technology Stack
Proficiency in various marketing tools including ChatGPT, META Business, HubSpot, MailChimp, Active Campaign, and MeetAlfred.
Event Planning and Promotion
Capability in managing end-to-end event planning and promotion, particularly for startup-focused events.
Certifications
Holds certifications in Google Search Ads, AI copywriting, and SAP Business One basics, enhancing technical marketing capabilities.
Experience
Professional experience5 - 10 years
Freelancer since2019
Languages
EnglishFluentFrenchBasic knowledgeDutchBasic knowledgeSpanishGoodHungarianNative speaker
Project history
- Designed and managed comprehensive communication strategies for B2B and B2C clients, focusing on trend-setting campaigns in the lifestyle and tech industries that built strong brand presence and loyalty.
- Spearheaded content creation for social media platforms, blogs, and email newsletters, achieving high engagement and increased visibility for client brands, particularly through Meta Business Manager and LinkedIn.
- Built and maintained productive relationships with media partners, agencies, and influencers, leveraging these networks to enhance campaign reach and brand authority.
- Monitored digital campaign performance, prepared reports, and formulated actionable solutions to refine future strategies, ensuring alignment with both client KPIs and business objectives.
- Developed and implemented 360° marketing and communication strategies that significantly enhanced brand visibility, attracting a diverse audience through integrated campaigns across digital and offline media.
- Closely collaborated with different departments and external media agencies to localize and adapt global assets, creating tailored campaigns that resonated with target audiences and aligned with the organization's mission.
- Led a team in executing a range of cultural initiatives, overseeing campaign budgets exceeding €500K to maximize engagement and ensure measurable returns.
- Conducted in-depth market and trend analysis to align strategies with evolving consumer preferences, adapting the media mix to improve campaign reach and efficacy.
- Utilized Google Analytics and other performance tools to track KPIs, optimize ongoing campaigns, and provide data-driven insights for strategic recommendations to senior management.
- Managed end-to-end event planning and promotion for startup-focused events, incorporating digital content strategies to
- enhance brand positioning and attract key industry participants.
- Led social media and website content development, creating a cohesive online presence that supported overall event marketing goals and drove audience engagement.
- Established and cultivated partnerships with sponsors and other stakeholders, expanding network reach and strengthening brand credibility within the startup ecosystem.