Keywords
Advertising
Data Analysis
Analytic Applications
Performance Management
Social Media
Social Advertisement
A/B Testing
Advertising Management
Business Intelligence
Cluster Analysis
Skills
- Data Analysis: My data analysis skills include processing large volumes of information from various sources, including social media data and third-party analytical tools. I am proficient in conducting correlation analysis, data clustering, and identifying important trends and patterns.
- Performance Metrics: I have experience in defining key performance metrics for social media advertising campaigns, such as CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), ROI (Return on Investment), and others. My work involves optimizing advertising budgets and increasing conversion rates.
- Analytical Tools: I am proficient in using a wide range of data analysis tools, including Google Analytics, Facebook Ads Manager, Instagram Insights, and others. Additionally, I can work with business intelligence systems to create dashboards and data visualizations.
- Analytical Reporting: I have experience in creating detailed analytical reports on advertising effectiveness, along with recommendations for improving results. My reports enable management and marketing teams to make informed decisions.
- Testing and Optimization: I engage in A/B testing and multivariate testing of advertising materials and strategies to determine the most successful approaches and enhance ROI.
- Trend Monitoring: I stay updated with the latest trends in social media and advertising, allowing for the adaptation of strategies to the evolving landscape and awareness of new opportunities.
- Communication and Collaboration: My role involves communicating with the marketing team, advertising agencies, and clients to understand their goals and requirements, as well as collaboratively developing effective strategies.
Project history
Local Availability
Only available in these countries:
Panama
