06/28/2026 updated

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B2B Sales & Lead Generation Expert | Enterprise SaaS | Appointment Setting | Demand Generation

Delhi, India
Worldwide
MBA in Marketing & Operations; BTech in Mechanical Engg.
Delhi, India
Worldwide
MBA in Marketing & Operations; BTech in Mechanical Engg.

Profile attachments

Anshul Resume 2026_V1.pdf

About me

Results-driven B2B Sales & Business Development professional with 12+ years of experience in Enterprise, SaaS, AI, and Life Sciences. Skilled in lead generation, strategic prospecting, cold outreach, LinkedIn engagement, appointment setting, and pipeline growth that drives qualified opportunities.

Cold CallingDemand GenerationLead GenerationProduct DemonstrationLinkedIn MarketingEnterprise Application SoftwareB2b SoftwareB2C MarketingFollow-up of Customer AppointmentsCustomer Acquisition
  1. Enterprise B2B Sales & Business Development: 12+ years of experience driving new logo acquisition, strategic prospecting, and revenue growth across SaaS, AI, Life Sciences, Manufacturing, Industrial, Oil & Gas, EdTech, and Startup ecosystems.
  2. Lead Generation & Appointment Setting: Expertise in outbound prospecting, cold calling, cold email campaigns, LinkedIn outreach, account research, and booking high-quality meetings with CXOs and senior decision-makers.
  3. SaaS Product Demonstrations & Solution Selling: Experienced in conducting discovery calls, delivering product demonstrations, understanding business challenges, and positioning technology solutions that align with customer needs.
  4. Account-Based Selling (ABM): Skilled in identifying buying signals, researching target accounts, mapping stakeholders, crafting personalized messaging, and nurturing enterprise opportunities through the sales cycle.
  5. Enterprise Sales Tools: Hands-on experience with Salesforce CRM, LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo, Microsoft Dynamics CRM, and other modern sales engagement platforms.
  6. Strategic Communication & Executive Engagement: Strong ability to write persuasive sales emails, LinkedIn messages, proposals, and follow-up sequences that consistently generate executive responses and qualified pipeline.
  7. Industry Expertise: Proven experience selling Data & AI, Commercial Analytics, CRM, Sales Enablement, Market Intelligence, Regulatory, Clinical, and Digital Transformation solutions to Fortune 500 companies, emerging pharma, startups, and enterprise customers.

Experience

Professional experience10+ years
Freelancer since2014

Languages

EnglishFluentHindiNative speaker

Project history

Associate Director Enterprise Sales

Axtria

Pharmaceuticals & Medical Technology

1000-5000 team member

  1. Led end-to-end Enterprise B2B & SaaS sales, driving new logo acquisition, pipeline generation, and strategic account growth across North America and Europe.
  2. Generated $600K+ in closed contract value and currently managing a $1.2M+ qualified sales pipeline, with an expected $1M+ TCV by year-end.
  3. Conducted 80+ qualified discovery meetings annually through strategic prospecting, cold calling, cold emailing, LinkedIn outreach, and executive appointment setting.
  4. Executed Account-Based Marketing (ABM), account segmentation, ICP identification, lead qualification, and personalized outreach to C-level executives and senior decision-makers.
  5. Delivered product demonstrations, solution presentations, commercial proposals, pricing discussions, and coordinated NDAs, MSAs, SOWs, and contract negotiations.
  6. Leveraged Salesforce, HubSpot CRM, LinkedIn Sales Navigator, ZoomInfo, Apollo, and Lusha to manage pipeline, forecasting, and sales performance.
  7. Collaborated with pre-sales, solution architects, legal, and delivery teams to close enterprise deals and ensure a seamless customer buying experience.

Solutions Account Manager (B2B Enterprise Software)

Eschbach Inc

Internet & IT

50-250 team member

Sales Hunter profile - initiating contact with potential and current customers, generating and qualifying leads, promoting value propositions of the Shiftconnector system to the chemical and pharmaceutical manufacturers across the US, and identifying sales opportunities, setting meetings & demos with the target prospects, outbound calling, manage sales pipeline in the HubSpot CRM, etc.

Sr. Sales Advisor

Careerist Inc

Other

50-250 team member

Worked as a Sr. Sales Advisor with Careerist - a career accelerator that wants to revolutionize the education sector in the US. To make a sale, i.e. to enroll students into e-courses, I empathized with their situation, act as an advisor to help them choose the next step in their career path, follow-up with them during the coursework to gauge their satisfaction level (NPS) and also manage the fee collection (billing) from them. I’ve consistently generated sales of $35k per month by enrolling a minimum of 25+ students every month in this bootcamp courses.

AVP Business Development

Tracxn Technologies

Internet & IT

250-500 team member

I have sold subscription plans of AI/ML driven SaaS based startup research product from Tracxn Technologies (a competitor to Crunchbase; pitchbook, etc) to major VCs/PEs in the US/EU market. I led the regional sales team, pitched the product to prospects, took product demos, and closed the sales. I generated the annualized sale of $150k+

Skills:

Institutional Sales · Cold Calling · Inside Sales · English · Communication · SaaS Sales · Product Demonstration · Lead Generation · Sales Management · Customer Relationship Management (CRM) · LinkedIn Sales Navigator · Business-to-Business (B2B) · Team Management

Asst. Manager (Mineral Acquisition / Operations / Sales)

Anthem Oil & Gas

Energy, Water & Environment

10-50 team member

Handling sales & marketing of subscription for Oil Property Management System, so contacting the Mineral owners in US via phone calls, cold calls, emails, understanding their requirements & needs and providing them demo of the Property Management System in order to streamline the monthly revenue for the subscribers.
• Responsible for a minimum of 5-6 enrollments per month and generating revenue of up to $10,000 per month by subscribing prospects into Property Management Software of client i.e. approx. $120,000 annual revenue.
• Researched Oil and Gas Mineral Interest Owners from County Tax Appraisal Districts or from DrillingInfo, Determination of Lease gross acreage from given Legal Description on the principle of Jefferson Public Land Survey System.
• Data research such as well production data, possible new locations for drilling, new approved & permitted locations, PDP’s, PUD’s using “DrillingInfo” and “http://wwwgisp.rrc.texas.gov/GISViewer2/”. I have complete knowledge of performing research through “Wells Search”, “Lease Search”, “Production Search” & “Permit Search” features of DrillingInfo.
• Preparation of Conveyances, Mineral Deeds, check stubs validation, preparation of Title opinion, check stub revenue entry and calculations.
• Prepared conveyances, mineral deeds and other forms of purchase and sale agreements.
• Led the Delivery team of 10 members for day to day client operations and research tasks.

Business Development Executive

Empire Industries Ltd

Energy, Water & Environment

500-1000 team member

• Handled Sales & Marketing of Capital Industrial Equipment from world renowned companies in the field of Compressors, Pumps, Valves, Marine Loading Arms, Pig Launchers and other critical process equipment through various channels like Engineering Consultants, EPC contractors, Project owners etc. to Oil & Gas sector in India e.g. EIL, Tractebel, Lurgi AG, Punj Lloyd, Fernas, IOCL, BPCL, HPCL, ONGC, GAIL, CAIRN INDIA etc.
• Tracked projects and business opportunities with potential customers like Engineering Consultants, EPC contractors and Project owners
• Developed long lasting relationships with Engineering, Procurement, Estimation professionals and key decision-makers in Oil and Gas organizations
• Assisted the clients and EPC contractors in formulating technical specifications after identifying cost-effective solutions to their needs in consultation with our Foreign Principals/Vendors so that Empire Industries/ our Foreign Principals/ Vendors were on client’s and EPC’s list of key vendors.
• Introduced Russian Valves Manufacturer PTPA Valves into EIL’s key vendor list
• Prepared Techno-Commercial offers on behalf of our Principals to bid on Oil & Gas tenders in India.
• Maintained vendor portfolio based on equipment type
• Formal writing of RFP’s / RFQ’s / proposals and contracts for Oil & Gas companies in India.

Programmer Analyst

Cognizant Technology Solutions

Internet & IT

5000-10.000 team member

• Worked in Data Warehouse and Business Intelligence domain.
• Worked on Oil Production Management System of Apache Corporation
• Database Management by cleaning and transforming data into information.
• Designed functional specification documents, high level design & low level design documents, flowcharts & creation of job specifications.
• Analyzed monthly crude production of Apache from various oil fields.
• Research on oil and gas reservoirs, production levels, declining fields of Apache Corp and determine potential possibilities of revamping old oil wells, and development of new wells.

Certificates

Google Analytics for Beginners

Google

2023


Portfolio


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