06/07/2026 updated
100 % available
Brand Designer & Art Director
Genoa, Italy
Only remote
BDes (Bachelor of Design) Kyiv National University of Culture and Arts (2006 – 2011)About me
Brand designer with 10+ years building and scaling identity systems across tech, SaaS, energy, healthcare, and nonprofit. I work end-to-end, from net-new identities and sub-brand systems to the tokens, libraries, and governance that keep them consistent at scale.
Corporate DesignDigital ArtsGraphic CommunicationGraphic DesignVisual CommunicationsPresentationsBrandingDesign AnalysisPrint DesignBrand Design
I'm a brand designer who builds identity systems that hold up under pressure — across product UI, regulated filings, sales decks, and global campaigns, in industries where consistency isn't optional.
Over 10+ years, I've worked across energy and utilities, healthtech, B2B/B2C SaaS, nonprofit, and consumer products. That range is the point: I've unified three utility sub-brands serving ~1.7M customers, rebuilt a net-new identity for a FHIR-based healthcare platform, and refreshed a depression-screening program's brand that grew inquiries 22% year over year. Different stakes, same discipline.
I work end-to-end — from concept and net-new identity through the tokens, component libraries, and governance that keep a brand coherent as teams and contractors scale. Recent system work cut asset-production time 25% and off-brand usage 35%. I sweat craft (typography especially) and ship at pace.
Tools: Figma, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, and an AI-assisted workflow used for concepting and production speed — never as a substitute for craft.
Based in Genoa, Italy · Eligible to work in the EU.
Portfolio: marchukanton.com
Languages
EnglishFluentRussianFluentUkrainianNative speaker
Project history
- Cut asset-production time 25% and off-brand usage 35% (supervisor-reported, tracked in Asana) by building the full post-refresh design system — type, colour, 3D, photography, and elements tokens — in Figma and Adobe libraries.
- Unified three customer-facing sub-brands (Washington Gas, SEMCO Energy, WGL) serving ~1.7M utility customers under one visual system, designing and winning stakeholder approval for shared type, colour, and graphic language.
- Sourced a corporate typeface for $460 versus a ~$15–20K standard corporate license — researching foundries and requesting usage quotes across AltaGas, WGL, and SEMCO — without compromising the brand system.
- Delivered multi-channel campaign and executive communications for audiences of 50,000+ — advertising, social, and leadership decks — with QA review across a team of 3+ designers.
- Cut marketing, web, and digital production time ~15% (PM-estimated, tracked in Atlassian) by replacing a chaotic Figma file with a clean, templated brand system — fonts, colour, logo, icons, and reusable components.
- Owned the full brand rebuild of a FHIR-based healthcare data-interoperability platform — a net-new identity built for a regulated healthtech space.
- Refreshed the logo for legibility at small sizes (white papers, favicons, UI) and relaunched the website for sharper market positioning.
- Designed the full marketing surface — white papers, reports, sales decks, and conference assets — plus team merchandise for partner events.
- Grew digital, social, and web inquiries 22% YoY (measured via web, social, and email analytics) by refreshing the NDSD identity — Alberta's free depression-screening program — into a human-centred system.
- Drove 2–3× higher engagement on video content versus static posts across every owned channel — campaigns, posters, decks, web, and social.
- Cut content-prep time 15% by building a reusable marketing-materials system in Figma and Canva that lets comms staff update content independently.
- Served a 60+ year mental-health institution reaching thousands annually across five service areas in 12+ languages.