09/09/2025 updated
100 % available
Growth Marketing Specialist with 5+ years experience in E-Commerce, EdTech, and SaaS
Madrid, Spain Dual Master Internation MBA + Master in Digital Business & Innovation
A/B TestingMergers and AcquisitionsAdvertising CampaignsArtificial IntelligenceData AnalysisAutomationCustomer ExperienceEducational TechnologiesSoftware as a ServiceDigital MarketingE-CommercePerformance ManagementGoogle AnalyticsMarketingInfluencer MarketingMedia StrategyPerformance-Based AdvertisingRStudioSocial MediaStatisticsTableau (Software)GPTCustomer Acquisition
Data Analytics
Data analytics for campaign optimization, customer journey mapping, and funnel analysis to improve conversion rates and customer acquisition.
Digital Marketing
End-to-end growth campaigns across multiple platforms including paid social, influencer marketing, and organic strategies resulting in 2500+ customer acquisitions.
AI Implementation
Development of Gen-AI creatives and automation tools, including building a GPT-4.1 OpenAI assistant to automate social media responses.
Performance Marketing
Management of $650K marketing budget across Meta, Amazon, and Google, achieving 7.2x ROAS via constant CRO.
A/B Testing
Implementation of multi-channel A/B testing experimentation, resulting in 12% lower CAC and improved portfolio-wide CTR and CPC.
Analytics Tools
Proficiency in Google Analytics, R Studio, Tableau, and Excel for statistical modeling to track and report performance metrics.
Ad Platform Management
Expertise in Apple Search Ads, Google & Meta Ads, and Amazon Ads for omnichannel media buying strategies.
Data analytics for campaign optimization, customer journey mapping, and funnel analysis to improve conversion rates and customer acquisition.
Digital Marketing
End-to-end growth campaigns across multiple platforms including paid social, influencer marketing, and organic strategies resulting in 2500+ customer acquisitions.
AI Implementation
Development of Gen-AI creatives and automation tools, including building a GPT-4.1 OpenAI assistant to automate social media responses.
Performance Marketing
Management of $650K marketing budget across Meta, Amazon, and Google, achieving 7.2x ROAS via constant CRO.
A/B Testing
Implementation of multi-channel A/B testing experimentation, resulting in 12% lower CAC and improved portfolio-wide CTR and CPC.
Analytics Tools
Proficiency in Google Analytics, R Studio, Tableau, and Excel for statistical modeling to track and report performance metrics.
Ad Platform Management
Expertise in Apple Search Ads, Google & Meta Ads, and Amazon Ads for omnichannel media buying strategies.
Languages
EnglishNative speakerSpanishGood
Project history
Built a GPT-4.1 OpenAI assistant to automate comments and DMs on social media, reducing response time from 1.5hrs to 14sec and handling routine queries for community managers.
Boosted NGO lead conversions by 15% through customer journey mapping and funnel analysis. Defined ICP and engagement strategy for European market entry. Coordinated with stakeholders to build a self-sustaining business model.
Designed and optimized growth campaigns across Facebook, Instagram, and Google Ads, resulting in 2500+ customer acquisitions. Managed 8 large-scale esports tournaments across 4 cities, increasing user engagement by 40%. Expanded brand presence across South Asia and MENA through performance marketing partnerships.