11/11/2026 updated

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Art Director | Graphic Designer | AI Video & Image Creator | E-commerce & Performance Creative

Toronto, Canada
Only remote
Diploma in Graphic Design (Advertising Major)
Toronto, Canada
Only remote
Diploma in Graphic Design (Advertising Major)

Profile attachments

Sharma_Resume.pdf

About me

Between your imagination and my creation lies a small gap, and that gap is where I work. I build the bridge that turns an idea in your head into something people can see, feel and act on.

AI Video & Image Creation
Expertise in AI video generation using Seedance and Kling, AI image generation with Nano Banana Pro, prompt engineering and refinement with Claude, image-to-video workflows, and product-accurate AI imagery combined with manual refinement in Photoshop and DaVinci Resolve.

Art Direction & Graphic Design
Strong foundation in art direction, brand identity development, campaign concepting, typography, layout, motion graphics, social media creative, ad creative (static and video), and product photography retouching.

Performance Marketing & E-commerce
Hands-on experience with Meta Ads (Facebook and Instagram) and Google Ads, creative testing and A/B variations, ROAS and CTR optimisation, hook and messaging testing, Shopify store design, product listings, product pages, SEO copywriting, and conversion-focused visuals.

Adobe Creative Suite
Proficiency in Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Audition, and Bridge for comprehensive design and post-production workflows.

Video Production & Editing
Full video pipeline management including DSLR/iPhone shooting, lighting, audio setup, sound design, colour grading, 3D animation and compositing in Premiere Pro, After Effects, and DaVinci Resolve.

3D & Motion Graphics
Working knowledge of Blender and 3ds Max (basic to intermediate) for 3D animation and compositing, as well as motion graphics production.

Shopify & E-commerce Management
Experience building and managing Shopify stores, including product pages, collection pages, SEO-focused copy, and on-brand visual presentation.

Social Media Content Creation
Planning and producing social media content to grow reach, drive traffic and sales, with a focus on consistent brand voice and visual identity across platforms.

Experience

Professional experience0 - 5 years
Freelancer since2020

Languages

EnglishFluent

Project history

Art Director & Social Media Manager

Lozel Official (Shopify fashion e-commerce brand)
Lead brand identity and visual language for an online women's fashion label, from logo and storefront to campaign imagery. Create AI product images and videos with Nano Banana Pro, Seedance and Kling, refined in Photoshop. Design and test Meta Ads and Google Ads creative (static and video) across hooks, visuals and offers; achieved ROAS of around 4 and CTR of 3-5% on winning creatives. Build Shopify product pages and listings with SEO-focused copy and optimised product visuals. Plan and produce social media content that grows reach and drives traffic and sales to the Shopify store.

Graphic Designer / Art Director - Freelance

Self-employed (remote clients)
Lead art direction and concept design for brand and ad campaigns, using strong metaphors and visual strategy. Produce AI-assisted images and videos by combining AI generation with manual composition, retouching and colour grading. Deliver motion graphics, video editing and colour grading in Premiere Pro, After Effects and DaVinci Resolve. Handle the full video pipeline from DSLR/iPhone shooting and lighting to audio setup and final delivery.

League Ambassador

JAM Sports
Engaged with league members every shift, managed venue access and set-up, enforced rules and logged shift reports.

Front Desk Receptionist

George Brown College Athletic Centre
First point of contact for members and guests; handled inquiries, scheduling, check-ins, memberships and facility bookings.

Art Director Intern

Broken Heart Love Affair Creative Agency
Developed creative concepts for advertising campaigns and supported senior art directors on campaign visuals and presentations. Managed multiple projects and met tight deadlines.

Creative Director

JAM Sports
Designed multi-channel marketing assets for social media and other platforms. Collaborated with marketers and copywriters to create cohesive, conversion-focused advertising. Translated marketing goals into visually compelling campaigns.

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