07/28/2023 updated
100 % available
Fractional CMO - Marketing Strategy Consultant - Growth Marketing
BADALONA, Spain
Worldwide
Bachelor - Marketing and ManagementTelecommunicationsMarketingMarketing StrategiesBranding
I am a seasoned marketing professional with over 15+ years of experience in the Telecom, Cloud, and IT sectors. As a strategic-thinking marketing leader, I am excited to offer my expertise and skills as a freelance service provider to assist your organization in achieving its marketing goals.
My proven track record of implementing successful marketing plans and achieving tangible results speaks to my dedication and expertise in the field. I am committed to delivering exceptional service, meeting deadlines, and exceeding your expectations.
Whether you require assistance with a specific marketing project or need ongoing support to optimize your marketing efforts, I am ready to collaborate with you to take your business to new heights.
Let's work together to propel your brand forward and achieve marketing excellence. Contact me today to discuss how I can tailor my freelance services to meet your unique needs and objectives.
My proven track record of implementing successful marketing plans and achieving tangible results speaks to my dedication and expertise in the field. I am committed to delivering exceptional service, meeting deadlines, and exceeding your expectations.
Whether you require assistance with a specific marketing project or need ongoing support to optimize your marketing efforts, I am ready to collaborate with you to take your business to new heights.
Let's work together to propel your brand forward and achieve marketing excellence. Contact me today to discuss how I can tailor my freelance services to meet your unique needs and objectives.
Languages
EnglishNative speakerFrenchNative speakerSpanishNative speaker
Project history
Getronics, Remote
In charge of building the marketing team LATAM, EMEA and APAC (12 FTEs) developing and implemen4ng
a global marke4ng and communication strategy that aligns with the Company's overall business
objectives, including go-to-market and account-based marke4ng. Led the project of revitalizing brand
identity, revamping web sites, and social media platforms to enhance presence, Company's image, and
positioning in the market.
01/2021 - 06/2023 GLOBAL HEAD OF MARKETING & COMMUNICATION
* Overseeing the development and execution of marketing campaigns
* Managing the company's brand and reputation on web sites and social media plaSorms
* Analysing market trends and customer data to improve marketing campaigns
* Monitoring, analysing, and reporting on campaign performance, pipeline contribution, ROI, and
customer acquisition
In charge of building the marketing team LATAM, EMEA and APAC (12 FTEs) developing and implemen4ng
a global marke4ng and communication strategy that aligns with the Company's overall business
objectives, including go-to-market and account-based marke4ng. Led the project of revitalizing brand
identity, revamping web sites, and social media platforms to enhance presence, Company's image, and
positioning in the market.
01/2021 - 06/2023 GLOBAL HEAD OF MARKETING & COMMUNICATION
* Overseeing the development and execution of marketing campaigns
* Managing the company's brand and reputation on web sites and social media plaSorms
* Analysing market trends and customer data to improve marketing campaigns
* Monitoring, analysing, and reporting on campaign performance, pipeline contribution, ROI, and
customer acquisition
Eaton, Barcelona
Led and managed a team of marke4ng and communication professionals (8 FTEs), set goals and targets,
managed budgets, and provided resource support. Main focus of the role was creating marketing,
communication, and PR strategy for Spain and Portugal.
02/2019 - 01/2021 HEAD OF MARKETING & COMMUNICATION IBERIA
* Built on persona development to identify target audience and develop effective marketing strategies
* Created, developed, and managed marketing plans and campaigns and set KPIs to achieve targets
* Tracked and reported on marketing funnel, including volume, velocity, and ROMI
* Collaborated with cross-func4onal teams to identify, prioritize, and deliver against growth initiatives
Led and managed a team of marke4ng and communication professionals (8 FTEs), set goals and targets,
managed budgets, and provided resource support. Main focus of the role was creating marketing,
communication, and PR strategy for Spain and Portugal.
02/2019 - 01/2021 HEAD OF MARKETING & COMMUNICATION IBERIA
* Built on persona development to identify target audience and develop effective marketing strategies
* Created, developed, and managed marketing plans and campaigns and set KPIs to achieve targets
* Tracked and reported on marketing funnel, including volume, velocity, and ROMI
* Collaborated with cross-func4onal teams to identify, prioritize, and deliver against growth initiatives
* Led a team of 24 FTEs in UK, Spain and India
* Carried out customer and prospect segmenta4on and Go-To-Market analysis
* Owned the marketing operations roadmap and ensured marketing technology is used in accordance
with business objectives
* Tracked campaign performance and generated reports on CMO activities
* Built and maintained partnerships with vendors and service providers
* Carried out customer and prospect segmenta4on and Go-To-Market analysis
* Owned the marketing operations roadmap and ensured marketing technology is used in accordance
with business objectives
* Tracked campaign performance and generated reports on CMO activities
* Built and maintained partnerships with vendors and service providers