09/06/2022 updated
100 % available
Marketing and Communications Manager
Lagos, Portugal
Portugal
M.Sc. Marketing and Communications, BSc Geography and Regional Planning, Advance Diploma in Digital MarketingAnalytical ThinkingStrategic ManagementCommunicationFundraisingCreatividadFinancial ManagementSearch Engine OptimizationLeadershipPublic SpeakingMarketingInterpersonal SkillsProblem SolvingNegotiationNumerical AnalysisPresentations
Core Competences:
Creativity – Communication skills – Tech-savvy – Negotiation skills – Leadership – Teamwork – Analytical skills – Financial management - Critical thinking.
Personal Skills
Leadership skills–Organizational skills – Interpersonal skills – Business savvy – Presentation skills –
Numerical skills –Strategic planning – Public speaking – Problem-solving – Fundraising – Strategic planning.
Creativity – Communication skills – Tech-savvy – Negotiation skills – Leadership – Teamwork – Analytical skills – Financial management - Critical thinking.
Personal Skills
Leadership skills–Organizational skills – Interpersonal skills – Business savvy – Presentation skills –
Numerical skills –Strategic planning – Public speaking – Problem-solving – Fundraising – Strategic planning.
Experience
Professional experience5 - 10 years
Languages
EnglishNative speakerFrenchGood
Project history
A Multinational financial organization with presence in 35 countries in Africa, Europe, and America.
* Development and Implementation of strategic marketing plans that increase agent network .
* Manage and review stakeholder's events for effective and efficient engagement. (I.e .
mentorship opportunities).
* Integrated all marketing efforts (advertising, promotions, experiential, Signage and marketing
assets) within a consistent overall marketing plan.
* Created and managed a robust market research and intelligence database and reports for
business insights and decision-making.
* Coordinated production of marketing and promotional materials and programs including but
not limited to print, electronic media, direct mail, and signage.
* Developed plans, programs, events and promotions to improve market penetration and meet
corporate objectives.
* Managed the branding of partner's signage i.e. Banks (UBA, Union bank and Ecobank
branches Nationwide) and Airtel agent locations.
* Managed and coordinated the onboarding and branding of all WAR I's 3,000 growing agent
network in Nigeria and Ghana.
* Participation in market development activities including travelling and promotion to increase
agent acquisition and increase the flow of transactions.
* Responsible for communication to internal audience and various customer segments.
* Sourcing of advertising opportunities and placing adverts in the press-local, regional, national
and specialist publications such as the radio, TV, newspaper, billboard etc.
* Liaising and networking with a range of stakeholders including customers, colleagues, agents
and partner organizations.
* Manage the distribution of agent kits and branding materials to agents, merchants, and
partners.
Achievements:
* Successfully trained and on-boarded all operational staffs of Union Bank, UBA and Ecobank
bank on the Wari environment to ensure smooth transactions.
* Successfully managed and coordinated the pylon branding all Union bank and Ecobank bank
branches in Nigeria.
* Developed strategy that successfully increased the WARI agent network from 100 to 3,000 in 1
year in Nigeria and was also adopted in Ghana.
* Successfully managed and coordinated onboarding and branding of all WARI agent locations
in Nigeria and Ghana.
* Carried out market promotional activities that increased volume of transaction by 50%.
* Development and Implementation of strategic marketing plans that increase agent network .
* Manage and review stakeholder's events for effective and efficient engagement. (I.e .
mentorship opportunities).
* Integrated all marketing efforts (advertising, promotions, experiential, Signage and marketing
assets) within a consistent overall marketing plan.
* Created and managed a robust market research and intelligence database and reports for
business insights and decision-making.
* Coordinated production of marketing and promotional materials and programs including but
not limited to print, electronic media, direct mail, and signage.
* Developed plans, programs, events and promotions to improve market penetration and meet
corporate objectives.
* Managed the branding of partner's signage i.e. Banks (UBA, Union bank and Ecobank
branches Nationwide) and Airtel agent locations.
* Managed and coordinated the onboarding and branding of all WAR I's 3,000 growing agent
network in Nigeria and Ghana.
* Participation in market development activities including travelling and promotion to increase
agent acquisition and increase the flow of transactions.
* Responsible for communication to internal audience and various customer segments.
* Sourcing of advertising opportunities and placing adverts in the press-local, regional, national
and specialist publications such as the radio, TV, newspaper, billboard etc.
* Liaising and networking with a range of stakeholders including customers, colleagues, agents
and partner organizations.
* Manage the distribution of agent kits and branding materials to agents, merchants, and
partners.
Achievements:
* Successfully trained and on-boarded all operational staffs of Union Bank, UBA and Ecobank
bank on the Wari environment to ensure smooth transactions.
* Successfully managed and coordinated the pylon branding all Union bank and Ecobank bank
branches in Nigeria.
* Developed strategy that successfully increased the WARI agent network from 100 to 3,000 in 1
year in Nigeria and was also adopted in Ghana.
* Successfully managed and coordinated onboarding and branding of all WARI agent locations
in Nigeria and Ghana.
* Carried out market promotional activities that increased volume of transaction by 50%.
Public Relations and Marketing Agency
(Managed Accounts of ASUS, SAMSUNG IT, IBM, WESTERN DIGITAL, NCAA and ESET Brands) *
Brand Management and Corporate Communication responsibilities.
* Managed a team of 12-man brand ambassadors to increase market share of ASUS in Nigeria
from 3%-40%.
* Successfully planned and managed the first ever ASUS GLOBAL PTE product launch in Nigeria.
* Developed and manage clients marketing and PR budgets.
* Drove initiatives that resulted in quick product uptake: Asus, the product rose considerably in
market share within a short period of launch.
* Supervision of Media relation activities i.e. Samsung Radio Jingle, Living Power radio advert,
NCAA consumer protection advert, Asus press conference/Launch and media meetings.
* Planned and managed the Samsung smart printer roadshow campaign in 10 states in Nigeria.
* Managed market research, Advertising and Promotions, new product development and
roadshow activation activities for ASUS, NCAA, and Samsung respectively.
* Market research for Regal Milk and Affordable Starch competitive products.
* Prepared and managed clients marketing activation budget.
* Developed innovative creative event ideas, experiential marketing activities and
implementation for Regal Milk.
* Monitored marketing trends and oversee advertising and marketing activities.
Achievements:
* Managed a 12-man team of brand ambassadors to drive sales as well increase market shares
for ASUS GLOBAL PTE from 3% - 40% (2013 - 2014)
* Successfully planned and managed the first ever ASUS product launch/press briefing in Nigeria
(2013).
* Successfully planned and managed the Samsung Smart Printer launch/press briefing (2014)
* Managed the Samsung Smart Printer roadshow campaign in 10 states in Nigeria to create
awareness and drive sales (2014)
* Successfully managed the Radio Media Campaign for the Samsung Smart Printer on 10
different radio stations in 7 states in Nigeria.
* Prepared and won a 360 0 market communications strategy for Spectranet LTE and Neo Café
(and won the pitch).
(Managed Accounts of ASUS, SAMSUNG IT, IBM, WESTERN DIGITAL, NCAA and ESET Brands) *
Brand Management and Corporate Communication responsibilities.
* Managed a team of 12-man brand ambassadors to increase market share of ASUS in Nigeria
from 3%-40%.
* Successfully planned and managed the first ever ASUS GLOBAL PTE product launch in Nigeria.
* Developed and manage clients marketing and PR budgets.
* Drove initiatives that resulted in quick product uptake: Asus, the product rose considerably in
market share within a short period of launch.
* Supervision of Media relation activities i.e. Samsung Radio Jingle, Living Power radio advert,
NCAA consumer protection advert, Asus press conference/Launch and media meetings.
* Planned and managed the Samsung smart printer roadshow campaign in 10 states in Nigeria.
* Managed market research, Advertising and Promotions, new product development and
roadshow activation activities for ASUS, NCAA, and Samsung respectively.
* Market research for Regal Milk and Affordable Starch competitive products.
* Prepared and managed clients marketing activation budget.
* Developed innovative creative event ideas, experiential marketing activities and
implementation for Regal Milk.
* Monitored marketing trends and oversee advertising and marketing activities.
Achievements:
* Managed a 12-man team of brand ambassadors to drive sales as well increase market shares
for ASUS GLOBAL PTE from 3% - 40% (2013 - 2014)
* Successfully planned and managed the first ever ASUS product launch/press briefing in Nigeria
(2013).
* Successfully planned and managed the Samsung Smart Printer launch/press briefing (2014)
* Managed the Samsung Smart Printer roadshow campaign in 10 states in Nigeria to create
awareness and drive sales (2014)
* Successfully managed the Radio Media Campaign for the Samsung Smart Printer on 10
different radio stations in 7 states in Nigeria.
* Prepared and won a 360 0 market communications strategy for Spectranet LTE and Neo Café
(and won the pitch).