03/24/2026 updated

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40 % partially available

Senior B2B Brand and Marketing Strategist and Consultant

Ulm, USA
Only remote
MBA
Ulm, USA
Only remote
MBA

About me

Senior B2B marketing strategist (25+ years) helping technology-driven companies turn complex solutions into clear positioning and effective communication. I combine strategic expertise with hands-on execution and AI-driven marketing to ensure your offering is understood—and chosen.

Artificial IntelligenceBusiness MarketingBusiness To BusinessConstructionBusiness Process ImprovementBusiness TransformationContent CreationCustomer Value PropositionDigital MarketingDigitizationSalesRenewable EnergyMarketingMarketing StrategiesLean ProcessesMarketing AutomationMarketing OperationsMarketing PlanningMechanical Engineering TechnologyStorytellingAlineación EstratégicaTraining ActivitiesWorkflowsSchedulingBrandingGenerative AIExpertise in CommunicationsContent StrategyGPT

Core Skills


Strategy & Positioning

  1. B2B brand strategy & positioning
  2. Value proposition development (focus on “WHAT it means”, not “WHAT it is”)
  3. Go-to-market strategy & communication planning
  4. Business transformation & strategic alignment


Marketing & Communication

  1. Integrated B2B marketing (Corporate, Product, Investor, Employee Comms)
  2. Content strategy & editorial planning
  3. Channel & messaging strategy
  4. Lead-supporting communication structures


Brand Development

  1. End-to-end brand development processes (B2B & B2B2C)
  2. Message house & storytelling frameworks
  3. Brand clarity, differentiation, and relevance creation


Execution & Operations

  1. Marketing planning, steering & performance tracking
  2. Process optimization (Lean Thinking & Management)
  3. Workshop facilitation & executive sparring
  4. Startup build-up and scaling support


AI & Digital

  1. Strategic use of GenAI tools in marketing
  2. Prompting frameworks (structured input → efficient output)
  3. AI-driven content creation workflows
  4. Digital marketing efficiency optimization





Technologies & Tools


  1. Generative AI tools (e.g. ChatGPT and similar systems)
  2. Content & marketing automation tools
  3. Digital collaboration & planning tools (e.g. editorial planning systems)
  4. Lean management methodologies applied to marketing processes


(Note: positioning is clearly “technology-enabled strategy”, not tool-driven execution)




Notable Achievements


  1. 25+ years experience across corporates, startups, and transformation environments
  2. Multiple B2B brand development projects across industries
  3. Award-winning work:
  4. 2 B2B marketing/brand awards
  5. 2 startup competition awards

  7. Proven track record in:
  8. Building clear positioning in complex technical markets
  9. Turning unclear offerings into structured, effective marketing systems
  10. Strong international and cross-cultural experience





Industries


  1. Industrial & mechanical engineering
  2. Technology & digitalization
  3. Green energy & construction
  4. Complex B2B services
  5. Startups (tech-focused) & Mittelstand companies





Unique Selling Points


  1. Translates complex technical solutions into clear, relevant market narratives
  2. Combines strategy + execution + AI enablement
  3. Strong focus on:
  4. Clarity over complexity
  5. Business impact over marketing activity

  7. Works as:
  8. Strategic advisor (C-level sparring)
  9. Hands-on marketing architect

  11. Bridges gap between:
  12. Engineering thinking
  13. Market communication



Experience

Professional experience10+ years
Freelancer since2025

Languages

GermanNative speakerEnglishFluentFrenchGoodItalianGoodSpanishFluent

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