Brand & Business Strategist, Brand Strategist, Brand Strategist

* Employer Branding Strategy project to define the roadmap of Financial Docs (a fully remote company, building
financial documents software).

* Researched and summarized all available input to create a clear de-brief and strategy
* The goal was to setup a campaign for the launch of a b2b loyalty concept for a brewery.

* Defining the new brand architecture of the the Non Violence Movement, an umbrella brand where The Non Violence
Foundation and The Non Violence Social Enterprise joint forces to raise global awareness.
* Setting up a marketing strategy
* Created a new brand strategy for the Non Violence Movement.
* Implementing the new visual identity globally and in 10+ countries.

* Brand Strategy project for House of Treats (insight & impact agency) helping them to define the new positioning, so
they are a better fit for the market.
o Research, interviews, insights, focus groups, brand identity (mission, vision, etc., brandstory, messaging etc.)

* Several internal communication projects for APG. In summary "make complex messages simple and understandable".
From creating storylines and setting up presentations, till defining strategies to reach out to employees.
* Digital innovation project to research how we can stop greenwashing in insurance for Nationale Nederlanden. In my
role as strategist, I was in the lead for this project.

* Employer branding projects for Rabobank and VodafoneZiggo
o Created the employer branding strategy (research, interviews, define focus groups, positioning, brand
proposition, brandstory)
o Campaign strategy
* Created the strategy for the launching campaign of Adyen's label "Adyen Help"
* Digital strategy for a new platform around work. Did research and organized inspiration sessions.

* Employer branding projects
o Created the employer branding strategy (research, interviews, insights, focus groups, positioning, brand
proposition, brandstory etc.), for clients like OGD, Conclusion, Bouw & Infra, Power up the planet
* Campaign strategy for several projects and clients like Gemeente Amsterdam, Power up the planet, Vrije Universiteit
Amsterdam, Brandweer Amsterdam.
* Creating persona's & setting up journeys for Politie

* Digital and branding projects for clients like NewMotion, Altava, PolsPotten and SoleSavy.

* Created the digital strategy for Yanmar Europe.
* Defining the roadmap, defining target groups and journeys and validate ideas

* Creating the strategy and business case for a data driven personalized leaflet platform
* Project management for experiments and first phase of development
* Validation with users and retailers, in cooperation with the business
* Doing workshops, setting up the team, working on prototypes and development
* Optimizing the roadmap and do a phased rollout for this innovative project

* Worked on the digital strategy of Innogy NL (Essent, energiedirect.nl & Essent Zakelijk)

* Helped to create the companies (digital) strategy and product definition. (start-up)

As a Head of operations my tasks, responsibilities and achievements where:
* Responsible for all the operational activities of aFrogleap
* Part of the managementteam
* Managing all the employees including HR management
* Transformation from waterfall to an Agile way of working
* Honoured in several "best" awards, like best health app and #1 rankings in both app stores
* Accountmanagement
* Managing several web- and app (Android & iOS) projects

As a Managing partner & CEO my tasks, responsibilities and achievements where:
* Responsible for the profit and loss
* Part of the managementteam
* Helping clients to create (digital) strategies, solving business problems and work on future oriented engaging
experiences. (clients like BMW, innogy, Eneco, Miss Casey, Vodafone DE)
* Project responsibility for several key accounts
* Responsible for R&D projects (internal and clients projects)
* Stakeholder management
* Creating aFrogleap's future strategy
* The company has grown to ±35 people in 2018
* Managing the team of 35 people
* Accountmanagement for several clients like, Jedlix, Kawasaki, Elsevier and C1000
* In 2017 aFrogleap was chosen as best mobile agency in the Emerce 100 ranking

As a Project manager my tasks, responsibilities and achievements where:
* Planning project resources for app- and web projects
* Managing several projects starting with a strategic phase, managing design and development and helping clients
releasing their products.
* Managed projects for clients like Waternet, Red Cross, C1000, Capgemini, Marktplaats

Michael Bailey Associates is an international group of organisations employing around 900 people across Europe and Asia Pacific.
The company is one of the best in recruitment and selection of temporary and permanent candidates for clients in IT.
As an Account manager Search & Selection my tasks, responsibilities and achievements where:
* Account management for several clients like Vodafone, Optiver, ING and Vakantieveilingen.nl
* Focussing on management positions
* Screening and interviewing candidates
* Acquisition for new clients

The Hanze University is an institute for Applied Sciences. It has a wide variety of Bachelor's and Master's. When I was studying for
my Master, I worked part time as a teacher for the School of Sports Studies, specifically for the Bachelor of "Sports, Health &
Management". As a teacher of the general course "Sportkunde" (sports science) my tasks and responsibilities where:
* Writing the curriculum of Sportkunde
* Giving lectures and practicums
* Coaching students