Senior Digital Analyst
Nectar 360 (Sainsbury's)
(Marketing, PR and Design, 50-250 employees)
Keywords
Web Analytics
Web Analyst
adobe analytics
Google Analytics
SQL
power bi
marketing channels
PPC
dashboards
Excel
Business Plan
Budget & Financial Control
KPI
Project Manager
agile
P&L
marketing data analysis
Implementation
Stakeholder management
Profitability
Tableau
similarweb
Training
Return on Investment [ROI] Analyst
CMS
Conversion Optimization
Client Management
Presentations
agency
digital advertisement
financial analysis
Skills
A confident and ambitious freelancer with 9 years’ experience as analytics professional (Digital/Web, Commercial and Financial) offeringfunnel/UX/Media optimisation, business strategy and measurement expertise looking for a new project. Equipped with excellentrelationship building, client facing, leadership, analytical and organisational skills. Successfully built a consultancy company specialised in delivering Web and Digital Analytics, and secured clients such as Samsung, Sainsbury’s, Mason & Sons and Ford. Projects varied from automatising measurement capacities to building Business Proposals and set targets for acquisition/engagement/sales. I have a varied background working in Finance, Project Management, Implementation, and have collaborated with small (early stage start-up) to big FMCG’s.
Excellent organizational and analytical skills, very good client facing and impersonal skills. Competent in meeting company targets with minimal supervision, adapting to different situations and working in a multicultural environment. Proficient in other additional related work roles including IT skills: Adobe Analytics, Similar Web, AWS, Google Ads, Hotjar, SQL, Dynatrace, Google Analytics, Google Data Studio, Excel, Shopify, Spring Bot, PowerPoint, Xero, Tableau, Power BI, QlikView.
Excellent organizational and analytical skills, very good client facing and impersonal skills. Competent in meeting company targets with minimal supervision, adapting to different situations and working in a multicultural environment. Proficient in other additional related work roles including IT skills: Adobe Analytics, Similar Web, AWS, Google Ads, Hotjar, SQL, Dynatrace, Google Analytics, Google Data Studio, Excel, Shopify, Spring Bot, PowerPoint, Xero, Tableau, Power BI, QlikView.
Project history
12/2019
-
06/2020
Provide insights/measurement of Digital Campaigns to major FMCG clients across multiple channels
- Digital marketing campaigns measurement/insights/ recommendations
- Facebook, Snapchat, GDN, SKY TV, Spotify marketing channels
- Delivered conversion and sales uplift reports to the client
- Working across agencies to provide key transactional data (Nectar base)
- Set AWS S3 stages to automate data feed
- Built and tested (UAT) measurement scripts (SQL and Snowflake) into new SKY environment (Sky TV targeting)
- Built sales uplift extrapolation model based on loyalty and demographics
03/2019
-
08/2019
Lead Web/Commercial Analyst
JustGiving
(Internet and Information Technology, 250-500 employees)
Provide insights/recommendations to Crowdfunding Product team and own analytics/reporting
- Ran weekly insights/performance product meetings
- Analysed scrape data from major competitor to work out Market Share by countries to shape internationalization strategy
- Built dashboard prior to US launch to monitor performance and identify viral pages (Power BI)
- Built data queries and analysed social and other channels sharing behaviour to inform marketing decision making
- Worked closely with UX designers to identify insights on page usage/behaviour for new page owner release
- Investigated over PPC performance for the UK and the US and built a dashboard to monitor conversion and CTR metrics (Google Ads)
- Funnel analysis and drop offs in page creation (AWS)
- Analysed impact of new product release on performance
- Collaborated with Data Science, IT, Developers (front and back end), Product Manager, Head of Growth, Head of Marketing and PPC agency
11/2018
-
12/2018
Senior Digital Insight Analyst
GTB
(Marketing, PR and Design, 50-250 employees)
Successfully delivered CRO deep dive analysis/recommendations
Client: Ford Europe
- Collaborated with UX, paid and organic medias, account director, PM and third part supplier
- Main tools used: Adobe Analytics, Dynatrace and Hotjar
- Online Service Booking deep dive
- Funnel and page flow analysis
- Recommendations on Media strategy/costs and UX
- Online Sales deep dive
- Funnel analysis and drop offs by device and OS
- Step by step deep dive
- UX and media spend recommendations
- Set projected sales for 2019 + uplift from UX and Media channel spending
07/2017
-
10/2018
Marketing Channel Strategist EU
Cheil
(Marketing, PR and Design, 50-250 employees)
Improve/deliver data insights for dotcom, eshop and loyalty app
Client: Samsung Europe HQ
- Management of a developer to build an Online Dashboard using Tableau to report on KPIs for Samsung loyalty App (13m users)
- Client meetings
- Third party vendor relationship (SimilarWeb,)
- Trained 17 regional Content Managers
- Setting up offshore data/development teams for outsourcing data in Bucharest
- Provided 2-day workshop training on CMS, Big Data, Dashboard and overall data required by the business
- Set benchmarks and targets to monitor performance of the markets
- Continuously seeking for areas of improvement and setting new metrics to produce tailored content with the aim on driving registrations and engagement
- Identify Business Problems/revenue stream and build Business Proposals to maximise revenue and ROI
- Analysed dot com and eshop website using Adobe Analytics (Conversion funnel, customer journey, AOV, channels, mobile vs desktop, products, search engine natural and paid)
01/2017
-
04/2017
Business Consultant
Mason & Sons
(Consumer goods and retail, < 10 employees)
Responsible for investigating funding options and write a Business Plan for this early stage ecommerce Start-up in fashion retail
- Project manager using Gantt methodology and running weekly meetings
- Delivered P&L and Cash Flow projection models based on different scenarios in terms of investment and growth
- Assisted in setting Marketing (online and offline) strategies and assess budgets in Smartsheet (CAC)
- Analysed customer base in terms of addition, CLV, churn, Average Order Value, Order Gap Average, Conversion Rates, Repeat Rate) to give recommendations on commercial actions to be taken using Google Analytics
- Hands on ecommerce platforms (Shopify, Xero, Spring Bot)
- Attended meetings with clients
Local Availability
Only available in these countries:
Germany
I am available immediately to take on new projects and recently moved to Germany. (remote prefered to start with)
