07/08/2026 updated

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Brand Strategist | Positioning, Branding & AI

Porto Alegre, Brazil
Only remote
MBA, Marketing (in progress) - USP/Esalq; B.A., Graphic Design - UniRitter
Porto Alegre, Brazil
Only remote
MBA, Marketing (in progress) - USP/Esalq; B.A., Graphic Design - UniRitter

Profile attachments

Carolina_Prange_CV_EN.pdf

About me

Brand strategist helping B2B companies sharpen positioning and build brands, at the intersection of positioning, branding and AI. End-to-end: from diagnosis to narrative and full brand. Via Brand-to-Web, I turn strategy into landing pages, websites and MVPs. Grounded in neuromarketing.

Artificial IntelligenceBrand AwarenessConsumer BehaviourContent ManagementContent MarketingDesign CodesDigital MarketingMarketingMarketing StrategiesMarketing AutomationStrategy ExecutionBrandingBrand ExperienceProduct StrategiesGo to MarketFigmaDigital StrategyCopywritingContent StrategyCreative StrategiesBrand Design
Brand Strategy & Positioning
Expertise in brand strategy, positioning, brand architecture, narrative and value proposition. End-to-end support for companies from diagnosing communication blockers to building a complete brand that attracts the right clients and competes on clarity rather than price.

Content Strategy & Neuromarketing
Solid background in content strategy, copywriting, market research and consumer behavior, grounded in neuromarketing and brand-perception knowledge certified by PUCRS. Creation of editorial lines and communication plans for digital and physical channels.

Design & Web (Brand-to-Web)
Proficiency in visual identity design using Figma and Illustrator, as well as Brand-to-Web execution including landing pages, websites and MVPs built with no-code tools, plus prototyping.

AI Applied to Brand & Marketing
Application of AI tools in marketing, brand development and product strategy, including AI-supported content production and the use of AI automation in building digital products and proposals.

Go-to-Market Strategy
Development of go-to-market strategies including persona definition, messaging frameworks and product marketing, with hands-on experience in B2B SaaS and startup environments.

Digital Marketing & Campaigns
Execution of digital marketing campaigns across social media, email marketing and landing pages, including campaign setup, asset adaptation and event activations.

Brand & Marketing Leadership
Experience leading the marketing function, from progressing to Marketing Coordinator at an innovation and startup hub to co-founding a B2B SaaS product — owning brand, positioning and go-to-market rather than only executing.

B2B Marketing & Consulting
Brand and marketing consulting for startups, covering positioning, messaging, product identity and go-to-market planning in B2B contexts.

Operations & Process Management
Operational and strategic management experience including structuring, documenting and optimizing internal processes, sales strategies and client-relationship management.

Experience

Professional experience5 - 10 years
Freelancer since2026

Languages

GermanGoodEnglishGoodPortugueseNative speaker

Project history

Co-Founder

Rhizza Lab
Co-founder of a B2B SaaS platform that automates the creation of proposals and reports, combining AI automation, professional design and business-process know-how. I am responsible for the product's brand, positioning and go-to-market strategy — from translating a complex technical solution into a clear message to defining how the product reaches the market and wins its first customers.

SKILLS & TOOLS:
  1. Product strategy: positioning, go-to-market, personas and messaging
  2. Brand and communication: product identity, narrative and brand voice
  3. Communicating complex topics (AI, SaaS, automation) clearly and accessibly
  4. AI and automation applied to the product
  5. Design and prototyping: Figma, no-code

Founder & Brand Strategist

Branding by Carol
Independent brand strategy practice for companies. I support projects end to end — from diagnosing what's blocking a company's communication to building positioning, narrative and a complete brand. I help companies escape price-based competition and be chosen for clarity, attracting the right clients and closing faster. Through the Brand-to-Web service line, I turn that strategy into functional digital products — landing pages, websites and MVPs — built quickly with the support of AI and no-code tools.


SERVICES:
  1. Brand strategy and positioning — brand architecture, narrative and value proposition
  2. Positioning & messaging
  3. Product marketing — go-to-market, personas and messaging
  4. Fractional brand/marketing consulting for startups
  5. Content strategy and market research / consumer behavior
  6. Digital marketing — social, email and campaigns
  7. Copywriting and content production
  8. Brand-to-Web — landing pages and websites
  9. (Webflow/no-code), MVPs and prototypes

SKILLS & TOOLS:
  1. Design: Figma, Illustrator
  2. No-code / web: Webflow and no-code tools
  3. AI applied to brand and product
  4. Copywriting, market research and neuromarketing

Marketing Coordinator

Tijolo Hub
Led the marketing strategy and execution of an innovation and startup hub, progressing from design intern to marketing coordinator. I led the brand's rebranding and restructured its communication processes (email, WhatsApp and Instagram), making it clearer and closer — which increased event attendance and member retention. I created editorial lines and graphic and presentation materials for commercial and institutional use, and ran campaigns across digital and physical channels, from email marketing and landing pages to event activations — including the branding and ticket sales for Tijolo Business (sold out).

SKILLS & TOOLS:
  1. Communication: editorial lines, communication plans, visual and institutional communication
  2. Brand: rebranding, visual identity and brand consistency
  3. Digital marketing: social, email marketing, campaigns and landing pages
  4. Content: copywriting and content production
  5. Design: Figma, Illustrator and presentation design (pitch decks)
  6. Events: formats and activations (e.g., Tijolo Business)
  7. Operational marketing: campaign setup and asset adaptation

Commercial Intern

VVolunteer
Worked in the commercial area of a humanitarian intelligence and social-impact platform, supporting the acquisition and relationship management of partners, sponsors and organizations. Responsible for prospecting and qualifying potential partners, preparing presentation and proposal materials and maintaining ongoing account follow-up. I also contributed to strategic planning by organizing market information and helping structure acquisition approaches.

SKILLS & TOOLS:
  1. Commercial: prospecting and qualifying partners, account management
  2. Relationship: communication and follow-up with partners and sponsors
  3. Strategy: strategic planning and market-information organization
  4. Materials: commercial presentations and proposals
  5. Processes: structuring and documenting commercial processes

Operations Manager

Wakepoint
Operational and strategic management of an experiential events venue. Responsible for developing sales and client-relationship strategies and optimizing internal processes, ensuring the venue's operation and a consistent client experience.

SKILLS & TOOLS:
  1. Management: operation and strategic direction of an events business
  2. Sales: sales and client-relationship strategies
  3. Processes: structuring, documenting and optimizing internal processes
  4. Events: operation of an experiential events venue

Certificates

Neuromarketing & Brand Perception

PUCRS

2025

Innovation & New Economy

AnLab

2023

Portfolio

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