11/22/2025 updated
100 % available
Copywriter | Content Writer | Digital Marketing Specialist | SEO Strategist
Mombasa, Kenya Bsc. Computer Science (Partially Completed)
About me
Dynamic copywriter and technical-oriented content specialist with 15+ years' experience across SaaS, B2B, sustainability, and digital marketing. I craft research-driven content, SEO strategies, and conversion-focused copy that boosts visibility, authority, and growth for global brands.
MidjourneyUser Experience (UX)ResearchAhrefs Site ExplorerArtificial IntelligenceData AnalysisArboricultureAsanaEditingAuditingAutomationBusiness To BusinessMental HealthSoftware as a ServicePublic Relations
With 15+ years in content writing, SEO, and digital marketing, I combine technical precision, creative depth, and data-driven strategy. I’ve produced 140+ multi-format pieces in the last 10 months—blogs, whitepapers, case studies, landing pages, email sequences, thought leadership, carousels, and toolkits—across SaaS, B2B, sustainability/ESG, healthcare, fintech, manufacturing, and digital transformation.
Content Strategy & Editorial Systems
- Expert in long-form content, narrative development, technical writing, and audience-aligned messaging.
- Skilled in building full editorial ecosystems: topic clusters, SERP mapping, internal linking logic, and intent-based content flows.
- Ghostwriter to C-suite leaders, producing high-authority thought leadership across industries.
SEO Skills — On-Page, Technical & Off-Page
- 15+ years in on-page SEO: keyword strategy, metadata, schema markup, semantic optimization, content pruning, and UX-aligned content structure.
- Working knowledge of off-page SEO: backlink audits, authority building, competitor analysis, and content-led link acquisition.
- Proficient in keyword clustering (intent, KD, CPC, volume) and SEO audits (cannibalization, updates, broken links).
- Delivered major organic wins for Botanical Chemist, Palm Cove—multiple Top 3 and Top 10 rankings and features in Google AI Overviews.
AI-Enabled Content Engineering
- 3+ years using ChatGPT, Gemini, Claude & Perplexity AI for ideation, research, draft refinement, and prompt engineering.
- Design multi-step prompt systems for style consistency, fact-checking, SEO alignment, and AEO (Answer Engine Optimization).
Built my personal website (briannjenga.co.ke) using AI workflows:
- Custom metadata & schema (FAQ, Article, Digital Document, Person, Org, Breadcrumb)
- AEO optimization for AI platforms
- Automated lead capture tied to GA4 + Looker Studio
Digital Marketing Competencies
- Organic content strategy across blogs, socials, newsletters, and email nurturing.
- Strong copywriting for hooks, CTAs, headlines, and conversion messaging.
- Foundational knowledge of paid ads and integrating organic content into multi-channel campaigns.
- Analytics-driven iteration using GA4 insights, Search Console data, Looker Studio dashboards, and SEO tools.
Technical Proficiencies
- SEO & Analytics: SEMrush, Ahrefs, Screaming Frog (basic), GA4, GSC
- AI Tools: ChatGPT, Gemini, Claude, Perplexity AI
- CMS: WordPress, Elementor, custom HTML/CSS edits
- Ops: Notion, Trello, Asana, Airtable, Google Workspace
- Design: Canva, basic Figma, DALL·E/Midjourney prompting
- Editing: Grammarly Premium, Hemingway
Industry Range
Digital marketing · SaaS · B2B · sustainability & ESG · manufacturing · supply chains · healthcare · pharma · fintech & remittance · mental health · historical research & education
Core Strengths
Neurodivergent hyperfocus, deep research capabilities, fast learning adaptability, impeccable reliability, and a 15-year record of meeting deadlines with consistency and quality.
Languages
EnglishFluent
Project history
Camela Thompson, the Head of Marketing at CaliberMind, a revenue attribution platform, enrolled me via Latin-American freelance agency iWorker to help write the first drafts of long-form podcast and webinar recaps for the brand's Revenue Marketing Report podcast. As I continued perfectly my proficiency, I was later on tasked with optimizing a large quantity of knowledge base images with suitable SEO-optimized alt-text, and completed the task within a few months.
Tanya Goodwin, CEO @ Botanical Chemist, Palm Cove, a personalized medicine manufacturer and ecommerce community chemist operating from Queensland, enrolled me as a freelance copywriter and digital marketing consultant in late February of last year.
She tasked me with a 10-month sustainability in global pharma LinkedIn thought-leadership article series, with progressively more deliverables as my method was proven, peaking at at least four daily articles, customized AI image generation tasks, SEMRush keyword research and competitor analysis for another project she tasked me with: producing blog pieces for the brand's blog "Health News" and regular (4 blog posts/week) publishing tasks on the company's OpenCart ecommerce solution, and other projects that I launched for her after pitching the ideas to her and getting her go-ahead.
After the rapid success of my strategy and implementation, including drafting long-term AI-assisted content editorial calendars, she then tasked me with drafting from scratch an 8151 words whitepaper as the brand's manifesto on its commitment to integrating ESG values into its business operations, including achieving Carbon Neutrality in the coming decades.
I was recruited by Dan Casetta, a CUtco executive, who hosted the brand's podcast "Changing Lives, Selling Knives" to draft long-form show notes.