06/23/2026 updated
100 % available
Business Analyst | Marketing Analytics | Dashboards & SQL
Bangalore, India
Only remote
Master's in Business Analytics (Pursuing) - REVA University, Bangalore, IndiaAbout me
Data Analyst specializing in Excel dashboards, SQL reporting, and Power BI visualization. I help businesses optimize marketing and sales performance through deep trend analysis, KPI tracking, and customer segmentation. Let's turn your raw data into actionable growth insights.
Sales AnalyticsData AnalysisBusiness IntelligenceCustomer AnalyticsData ProfilingDatabase AnalysisGoogle AnalyticsMarketing AnalyticsPredictive AnalyticsTraffic AnalysisWeb AnalyticsData Analytics
Data Analysis & Reporting
Expertise in building Excel-based dashboards, KPI tracking, and SQL-driven reporting. Strong background in performance analysis, trend analysis, and revenue analysis across marketing and sales domains.
SQL & Analytical Tools
Proficiency in SQL for extracting and analyzing marketing and operational data. Working knowledge of Power BI, Python (EDA), GA4, and GTM for data-driven decision-making.
Customer Segmentation & Campaign Analysis
Hands-on experience with RFM and NPS-based customer segmentation to optimize marketing efforts and retention strategies. Proven ability to analyze campaign effectiveness and drive revenue growth.
Power BI & Data Visualization
Working knowledge of Power BI for creating visual performance reports and dashboards to support strategic decisions.
Python (EDA)
Foundational skills in Python for exploratory data analysis, supporting data cleaning and insight generation.
Google Analytics (GA4) & GTM
Experience with GA4 and Google Tag Manager for tracking digital marketing performance and user behavior.
Stakeholder Reporting & Process Improvement
Ability to deliver monthly and quarterly performance reports to senior leadership and implement process improvements through cross-functional collaboration.
KPI Monitoring & Performance Tracking
Monitoring KPIs related to lead generation, conversion rates, product adoption, and telesales performance to meet revenue targets.
Experience
Professional experience5 - 10 years
Freelancer since2014
Languages
EnglishFluentHindiGood
Project history
Analyzed customer, diagnostic, and market data to identify growth opportunities for newly launched diagnostic products. Developed performance reports tracking package-wise sales, customer uptake, and campaign effectiveness. Supported preventive diagnostic package design using disease trends and consumer behavior analysis. Collaborated with marketing, operations, and content teams to ensure data-backed decision-making for promotions and website content. Monitored KPIs related to lead generation, conversion rates, and product adoption.
Built and maintained Excel-based dashboards to track sales performance and revenue trends. Delivered monthly and quarterly performance reports to senior leadership, enabling data-driven strategic decisions. Improved brand engagement by approximately 20% through performance analysis of integrated online and offline campaigns. Achieved approximately 12% YoY revenue growth by analyzing sales funnels, customer cohorts, and CLTV trends. Implemented NPS analysis and RFM-based customer segmentation to optimize marketing efforts and retention strategies.
Used SQL to extract marketing and operational data, importing it into Excel for analysis and reporting. Built recurring marketing performance dashboards to track campaign ROI, regional performance, and service utilization. Provided analytical insights to marketing leadership on customer acquisition and engagement trends. Worked closely with sales teams to analyze field performance and design data-driven incentive models, contributing to approximately 10% growth.