03/14/2026 updated

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Business Analyst with Data Analytics and Digital Marketing Expertise

Bengaluru, India
Only remote
Bachelor of Technology - Minor in Electronics and Communication
Bengaluru, India
Only remote
Bachelor of Technology - Minor in Electronics and Communication

Profile attachments

Priyanka reporting analyst resume (1).pdf

About me

I am engineering graduate with experience in digital marketing and business analytics

Advertising CampaignsGoogle AdWordsData AnalysisAutomationBusiness IntelligenceBusiness Process MappingQuality AuditingComputer ProgrammingDatabasesData CleansingData EntryData MiningData ModelingData VisualizationQuery LanguagesDigital MarketingForecastingGoogle AnalyticsPython (Programming Language)Lead GenerationMarketing AnalyticsPerformance Systems AnalysisVisualizationMicrosoft Power BIConversion TrackingWriting DocumentationRequirements AnalysisSQL DatabasesZoho Office SuiteFacebook InsightsCampaignsPowerqueryData AnalyticsDatabase AdministrationKpi Reporting
Advanced Data Analysis and Reporting
Expertise in Excel, Power BI, SQL, and Analytics tools for creating performance dashboards, data insights, and KPI tracking with strong foundation in data cleaning and visualization

Business Intelligence and Dashboard Development
Proficiency in Power BI dashboards, Excel automation, SQL-based data extraction, and performance scorecards development for business decision-making

Digital Marketing Analytics
Experience with Google Analytics, Facebook Insights, and campaign performance analysis for lead generation, conversion tracking, and ROI optimization

Data Modeling and Forecasting
Skills in data modeling, KPI tracking, forecasting, and data visualization techniques

Marketing Analytics Tools
Proficiency in Google Ads, Facebook Insights, and campaign optimization strategies

Database Management
Experience with Zoho Analytics, data entry, quality checks, and consistency validation for databases

Programming and Query Languages
Knowledge of SQL, Python, and Power Query for data extraction and analysis

Business Process Analysis
Competency in business requirement analysis, process documentation, and data-driven problem solving

Languages

EnglishFluent

Project history

Digital Marketing Executive

Ayurcentral
Created performance dashboards and reports using Excel, Google Analytics, and Facebook Insights to track KPIs. Analyzed campaign performance data and presented insights for optimization and budgeting decisions. Conducted competitor analysis and market research.

Business Analyst Internship

Black and Business Solutions
Assisted in daily and weekly reporting for recruitment operations using Excel and Zoho Analytics. Built dashboards to track candidate pipeline and hiring efficiency. Managed data entry and quality validation for recruitment databases.

Business Analyst Training Program

MyCaptain
Completed hands-on projects involving Power BI dashboards, Excel automation, and SQL-based data extraction. Practiced business requirement analysis and developed simulated reports and performance scorecards.

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