07/16/2026 updated
100 % available
Business & Marketing Operations Specialist | CRM/ERP · Automations · Tracking · Paid Ads | German C1
Tiflis, Georgia
Worldwide
Secondary General EducationAbout me
German-speaking Business & Marketing Operations specialist. I structure the operational side of a business - its processes, systems and marketing operations - turning a scattered set of tools into one traceable whole that keeps working without constant attention. Where it meets strategy, I advise.
Business MarketingGoogle AdSenseMarketingMarketing AnalyticsMarketing AutomationMarketing Information SystemsMarketing OperationsMarketing OptimizationOperationalizationWorkflowsFacebook Ads ManagerAd OperationsB2C Marketing
German-speaking (C1, Goethe-Institut) Business & Marketing Operations specialist. I structure the operational side of a business - its processes, systems and marketing operations - turning a scattered set of tools into one coherent, traceable whole that keeps working without constant attention. Where it meets strategy, I advise.
? Open to projects, long-term roles and collaborations.
In practice (selected):
– Process design, analysis & optimization — and guidance on channels, tools, platforms and implementation priorities
– Systems, integrations & automation — CRM/ERP (incl. Odoo), Zapier/Make, AI-assisted automation
– CRM & email marketing: setup, automations, segmentation, migrations, communication
– Funnels, landing pages, and the setup and running of campaigns
– Conversion tracking, UTM and source-based, multi-channel attribution
– Meta & Google Ads: setup, tracking, budgets and optimization
– Websites, technical audits & compliance: WordPress, GDPR/DSGVO, Impressum and legal-page requirements
Over four years, my work has covered CRM, marketing automation, campaign infrastructure and connected operational systems. In a remote education business, this included a Quentn-to-GoHighLevel migration during active operations, source-based attribution across ~9 channels, 300+ automated email templates and sequences, and infrastructure supporting ~2,400 webinar registrations in nine months. Recent projects include Odoo/Make-based inbound lead management, GoHighLevel and AI-assisted workflows, and website and funnel improvements. I design the systems, build them and keep them running - staying on the buildable, measurable layer: systems, processes, performance.
Experience
Professional experience0 - 5 years
Freelancer since2022
Languages
GermanFluentEnglishGoodRussianNative speakerBelarusianBasic knowledge
Project history
Supporting small businesses, agencies and project teams with business and marketing operations, CRM/ERP implementation, automation, campaign infrastructure, and tool-related solutions. Designed and implemented Odoo/Make-based inbound lead management across LinkedIn Ads, Google Ads and web sources. Structured and optimized GoHighLevel and AI-assisted operational workflows, including webinar, self-assessment and lead-magnet funnels, UTM tracking and selected A/B tests. Audited and maintained WordPress/Elementor and IONOS environments, implementing feasible technical fixes and supporting GDPR/DSGVO-related website requirements.
Managed day-to-day marketing support and technical infrastructure for a remote German-language education business in the veterinary and digital education sector. Owned CRM administration and workflow implementation across Quentn and GoHighLevel. Implemented the technical migration from Quentn to GoHighLevel. Built and maintained landing pages, webinar registration funnels, and automated email workflows. Managed the technical setup, administration, and integration of connected platforms and operational tools. Supported the technical implementation of Google Ads and Meta Ads. Contributed to approximately 2400 webinar registrations within 9 months and 420+ online course sales.
Supported a public-facing coach in media outreach, social media presence, and the setup of Kajabi for email marketing and online course sales. Researched relevant media outlets including TV, YouTube channels, podcasts, and magazines. Adapted outreach templates and handled communication with media contacts. Supported the setup and implementation of the Kajabi platform for email marketing and digital product sales. Prepared and sent emails, coordinated with platform support, and created Canva-based visuals for social media. All work was carried out in German.