11/04/2026 updated

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info: not available until 01/04/2027

Senior / Lead UX Researcher | Mixed Methods • Service Design • AI-Assisted Research

Bischheim, France
Only remote
Master's Degree in Strategic Design
Bischheim, France
Only remote
Master's Degree in Strategic Design

Profile attachments

Caroline_DeAlexandro_CV.pdf

About me

I help teams turn complex research into clear product decisions and stronger service strategies. As a Senior / Lead UX Researcher, I combine mixed methods, service design, and AI-assisted research to make evidence actionable. Based in France, open to remote roles across Europe.

User Experience (UX)Usability TestingUser-Centered Design
My expertise combines UX Research, Mixed Methods, Service Design, and Product Strategy. I lead research from problem framing and study planning through analysis, synthesis, and recommendations, helping teams turn complex evidence into clear product and service decisions.

RESEARCH & ANALYSIS
I conduct qualitative interviews, usability testing, desk research, and quantitative analysis. I adapt methods to the question, project constraints, and decisions teams need to make. My experience includes iterative research across multiple squads, complex financial journeys, enterprise platforms, and consumer experiences. I connect findings to product and business implications, challenge assumptions, and help stakeholders identify priorities and next steps.

SERVICE DESIGN & PRODUCT THINKING
I map user journeys and service ecosystems, uncover friction across touchpoints, and translate research into opportunities, requirements, and recommendations. My background in UX design, information architecture, and product ownership helps me connect user needs with technical constraints and delivery. At iG, I co-defined roadmaps and backlogs, worked with Scrum teams, and contributed from product definition through development, QA, launch, and follow-up.

FACILITATION & STAKEHOLDER COLLABORATION
I plan and facilitate discovery workshops, align stakeholders around research questions, and communicate findings to product teams and executive audiences. My experience includes co-leading research programmes, coordinating studies across four squads, and facilitating workshops with multidisciplinary teams and senior leadership. I make complex findings accessible and useful for decision-making.

AI-ASSISTED RESEARCH & QUALITY
I use AI-assisted analysis, synthetic users, and AI agents to accelerate appropriate parts of research while retaining human judgment. I combine these approaches with human research, raw-data validation, and methodological review. In specific projects, AI-assisted workflows reduced analysis time by approximately 40%. I work within confidentiality requirements and restrictions on tools and data use.

PROFESSIONAL EXPERIENCE
My work spans banking, credit, insurance, healthcare, publishing, and digital platforms, including projects for Itaú, Santander, Porto Seguro, TransUnion/Crivo, Skeelo, and iG. I bring experience in consulting, in-house teams, and freelance delivery, combining hands-on research with strategic guidance and collaboration across design, product, engineering, and business teams.

Experience

Professional experience10+ years
Freelancer since2014

Languages

EnglishFluentFrenchBasic knowledgePortugueseNative speakerSpanishNative speaker

Project history

Sr. UX Designer | Lead UX Designer

Freelance
My consulting work happens through a partnership with Try Consultoria, where I’m embedded in multidisciplinary teams. I lead research programs, coordinate workstreams, and work hands-on from discovery through validation, synthesis, and strategic recommendations.
Selected impact
- Led research at scale: coordinated four parallel research workstreams and delivered eight studies within four months, maintaining methodological consistency, quality, and stakeholder alignment.

- Turned evidence into executive decisions: research on a brand integration helped redirect the strategy toward a lower-risk path that preserved the equity of an established user community.

- Made complex services actionable: led the construction of an end-to-end Service Blueprint for a non-linear financial-service journey, mapping customer actions, channels, operational dependencies, and third-party actors.
- Improved research efficiency with AI: reduced desk-research time by ~50% and quantitative-analysis time by at least 30% in selected projects while keeping human validation against raw evidence.

- Accelerated design delivery: on the Alpe project, an iterative high-fidelity prototyping approach shortened the project timeline by 40%, enabling earlier usability testing and faster refinement cycles.

- Connected research to product strategy: translated findings from a digital-reading ecosystem into product prioritization around Awareness, Retention, and Engagement.

Agile Coach

Leankeep
Developed customized agile methodology, defined team structures and workflows, mentored product teams and designers in agile methodologies.

Agile Coach

NZN
Led UX and agile process optimization for a digital media company, developed tailored agile methodologies, facilitated inter-departmental communication.

Associate Design Researcher

Designit
Led user research and information architecture initiatives, conducted usability testing and qualitative interviews, synthesized insights for enterprise clients.

Innovation Researcher

MJV Technology & Innovation
Conducted extensive user research and usability testing, analyzed digital products and competitive landscapes, developed strategic UX recommendations.

UX & Information Architecture Manager

iG
Built and led the first UX/IA team for a major content portal, established internal usability testing lab, developed a modular CMS improving content delivery and journalist productivity.

Certificates

Certified Scrum Master & Product Owner

AdaptWorks

2011


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