08/24/2026 updated

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Certified Google Ads Search Expert & Digital Marketer

Mbeya, Tanzania
Worldwide
Google Ads Management System (Google Online Services, 2025-2026)
Mbeya, Tanzania
Worldwide
Google Ads Management System (Google Online Services, 2025-2026)

Profile attachments

LAZARO MKILAMWENI.pdf
certificate.pdf

About me

Certified Google Ads Specialist & Programmer. I help businesses scale through high-converting search campaigns and smart technical execution. Focused on driving high-intent traffic, optimizing ad spend, and maximizing ROI. Let’s grow your brand

Ad ManagementMicrosoft AdCenter AnalyticsAdobe Marketing CloudAdvertising CampaignsGoogle AdWordsBing AdsGoogle AdSenseGoogle AnalyticsMarketing AnalyticsSearch Engine MarketingFacebook Ads ManagerRequisition ManagementAdobe CampaignSocial AdvertisementDigital StrategyAd Operations
Google Ads Search Campaign Management
Design, setup, and management of targeted Google Ads Search campaigns to capture commercial-intent search traffic and maximize lead quality.

Keyword Research & Bid Strategy
Thorough keyword research, intent targeting, competitor analysis, and bid strategy development to lower Cost-Per-Click and improve click-through rates.

ROI & ROAS Optimization
Optimization of Return on Ad Spend and overall ROI by reducing wasted ad spend and structuring campaigns with precise match types and negative keywords.

Conversion Tracking & Analytics Integration
Integration of conversion tracking and analytics tools to enable seamless performance measurement and data-driven decision making.

Ad Copywriting & A/B Testing
Creation of compelling ad copy and execution of A/B tests to identify the most effective messaging and improve campaign performance.

Landing Page Alignment
Alignment of ad campaigns with landing pages to ensure consistency and maximize conversion rates.

Technical & Programming Skills
Application of technical and programming skills to support seamless tracking implementation and digital marketing operations.

Experience

Professional experience0 - 5 years
Freelancer since2022

Languages

EnglishFluent

Project history

Google Ads Specialist

Freelance
Designing and launching targeted Google Ads Search campaigns for clients to capture commercial-intent search traffic. Conducting thorough keyword research and competitor analysis to lower Cost-Per-Click and improve click-through rates. Structuring campaigns with precise match types and negative keywords to eliminate irrelevant clicks and maximize lead quality.

Google Ads Specialist

- Managing and optimizing Google Ads Search campaigns to drive high-intent traffic and maximize ROAS.
- Conducting keyword research, negative keyword filtering, and precise ad copywriting to lower acquisition costs.
- Integrating tracking tools and aligning technical performance for seamless client conversion pathways.

Certificates

google ads search manger

google

2026


Portfolio


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