Global SEO Strategist

STREAMLINE MEDIA

10-50 team member

Transitioned from translation to a native content creation for gaming/gambling content sites. Audited previously translated pages in 10 languages for SEO and overall translation implementation. Instituted a linguistic QA protocol to ensure quality.
Created a new site structure based on keyword research to better reflect localized content needs, and then filled those
needs with quality content, focusing on German, Japanese and Simplified Chinese.

* Reduced costs for content by 75%
* Increased click-throughs by over 200%
* Doubled traffic in first target language in the first year and increased by over 130% in the second
* Expanded to three languages in two years
* Quadrupled traffic in second target language upon launch

Product Marketing Specialist

INTERNATIONAL GAME TECHNOLOGY

Other

1000-5000 team member

Established product marketing plans for enterprise software systems and skill games. Created tools for systems sales team
as well as systems product management to help increase sales, including slicks, presentations, playbooks, flyers, website
content, online product demo tools, trade show stunts, videos, and print ads. Managed webinar registrations and followups
and email campaigns.

* Rebranded systems products from feature-based marketing to customer need-based marketing
o Focused systems website structure and content on user behavior.
o Managed development of interactive online sales tools.
* Launched skill games, including presentations, slicks, case studies, and videos.
o Developed "Demo in a Box" concept traveling to operators nationwide, showcasing skill-based bonus.
* Oversaw launch of Cardless Connect (industry-first mobile technology) with B2B and B2B2C strategies, resulting in
more than 1,000 demos conducted.

Director of Communications

TEXTBROKER INTERNATIONAL

Internet & IT

10-50 team member

Planned and managed multiple trade shows per year. Spoke at PubCon, SMX, and International Search Summit. Served as columnist for Search Engine Watch and PRNewswire. Developed blogging and content marketing strategies. Drafted and implemented social media strategy for Twitter, Facebook, and LinkedIn. Managed PPC campaign and online reviews.

* Generated 156% ROI on trade shows in 2012.
* Landed radio interviews, book mentions, and article placements in print and online publications.
* Became regular contributor for industry websites, increasing backlinks and public profile.

Public Relations Coordinator

LAS VEGAS CHAMBER OF COMMERCE

Government and Public Services

10-50 team member

Drafted social media strategy for Chamber and VYP. Generated more than 470 media references, including more than $620,000 worth of television exposure. Developed "How to Stay Up When the Economy is Down," aired on KTNV Channel 13. Gained television and print coverage for Customer Service Excellence program. Developed and deployed online marketing surveys.

Owner/General Manager

SALES AND PROMOTIONS

language consulting for German companies. Planned international shows, wrote marketing reports for multi-national
companies, and performed translation, proofreading, and teaching. Planned and executed international and national trade
shows and events. Acquired and managed customers, increasing sales 20% in 2004 and 15% in 2005.

Project Manager

MENDEZ DEUTSCHLAND GMBH

Planned, priced, and delivered translation
projects to clients. Managed translators, proofreaders, and graphic designers to maintain project schedule.

Global SEO Strategist, Product Marketing Specialist, Director of Communications

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Project history