Product Marketing Manager
Sideco Ltd
Keywords
Ad Management
Business Marketing
Social Marketing
Content Management
Content Marketing
Direct Marketing
Google AdSense
Marketing Management
Product Marketing
Social Media
Skills
12 years in the Copy&Content Marketing and Social Media fields.
26 years worked in a different businesses as a CEO or Marketing Manager
12 years delivered business and comunication Trainings and Coaching 1-1 and groups
Ms Office, Email marketing, search engine, Vimeo, Youtube Wordpress, Elementor, Facebook and Google ads., Blockchain
26 years worked in a different businesses as a CEO or Marketing Manager
12 years delivered business and comunication Trainings and Coaching 1-1 and groups
Ms Office, Email marketing, search engine, Vimeo, Youtube Wordpress, Elementor, Facebook and Google ads., Blockchain
Project history
03/2010
-
10/2019
Sideco Ltd, Piatra Neamt
Communicated value and position to sales team and developed tools
to support selling process.
Planned new product external launch and release while managing
cross-functional implementation of plan.
Assessed new product specifications to meet client needs.
Performed thorough market research and competitive analysis to
understand and effectively communicate product value proposition.
Improved product marketing objectives by constructing
communication initiatives and branding strategies to increase client
outreach.
Developed product and solution positioning, messaging by prospective
buyer role and methods to overcome competitive objections.
Managed product development lifecycle from conception to release.
Developed strategy and managed market communications that drove
product demand.
Oversaw product development, marketing and launches.
Reversed product selling price decline through innovative approach
and best practices training for field sales.
Developed and executed go-to-market plans and facilitated internal
organizational readiness.
Created product positioning and messaging to differentiate products in
market and expand visibility.
Supported marketing programs and campaigns with content and
messaging to drive demand.
Optimized segment space automation growth by leading marketing
strategy and content creation.
Cultivated and nurtured relationships with customers in strategic vertical
markets to support ongoing definition of differentiated product value.
Successfully generated over 300 industry write-ups and contributed
articles to position product and brand as market leader.
Offered pricing and feature recommendations to management and
cross-functional teams.
Penetrated new segments through use of strategic marketing initiatives.
Served as focal point for all customer input and market intelligence for
product improvements.
Developed creative sales tools by communicating product value
proposition to enable team.
Worked closely with product development teams to create and
maintain marketing materials for sales presentations and client
meetings.
Conceptualized and designed abstract ideas, built plans and delivered
details to CMO.
Led staff and external agencies to develop products and promotions,
analyze sales, manage trade shows, purchase media, provide creative
services and conduct PR.
Collected requirements from end-customers and business partners for
product upgrades, added features and new product development.
Drove marketing initiatives to increase product visibility and market
performance.
Developed database of team members of weekly product update
newsletter emails.
Developed and implemented strategies to optimize product
performance across all phases of product lifecycle, from launch to
distribution.
Researched competitive solutions and maintained competitive market
comparisons and evaluations.
Collaborated with marketing department to define positioning and
messaging and plan market launch, public relations and lead
generation campaigns.
Retained clients to build brand awareness and generate leads while
managing internal and external product marketing campaigns and
programs.
Possessed expert knowledge of competitive and third party products
and translated knowledge into business strategy.
Contributed to planning and production of industry events, advertising,
direct mail, telemarketing and sales collaterals.
Communicated value and position to sales team and developed tools
to support selling process.
Planned new product external launch and release while managing
cross-functional implementation of plan.
Assessed new product specifications to meet client needs.
Performed thorough market research and competitive analysis to
understand and effectively communicate product value proposition.
Improved product marketing objectives by constructing
communication initiatives and branding strategies to increase client
outreach.
Developed product and solution positioning, messaging by prospective
buyer role and methods to overcome competitive objections.
Managed product development lifecycle from conception to release.
Developed strategy and managed market communications that drove
product demand.
Oversaw product development, marketing and launches.
Reversed product selling price decline through innovative approach
and best practices training for field sales.
Developed and executed go-to-market plans and facilitated internal
organizational readiness.
Created product positioning and messaging to differentiate products in
market and expand visibility.
Supported marketing programs and campaigns with content and
messaging to drive demand.
Optimized segment space automation growth by leading marketing
strategy and content creation.
Cultivated and nurtured relationships with customers in strategic vertical
markets to support ongoing definition of differentiated product value.
Successfully generated over 300 industry write-ups and contributed
articles to position product and brand as market leader.
Offered pricing and feature recommendations to management and
cross-functional teams.
Penetrated new segments through use of strategic marketing initiatives.
Served as focal point for all customer input and market intelligence for
product improvements.
Developed creative sales tools by communicating product value
proposition to enable team.
Worked closely with product development teams to create and
maintain marketing materials for sales presentations and client
meetings.
Conceptualized and designed abstract ideas, built plans and delivered
details to CMO.
Led staff and external agencies to develop products and promotions,
analyze sales, manage trade shows, purchase media, provide creative
services and conduct PR.
Collected requirements from end-customers and business partners for
product upgrades, added features and new product development.
Drove marketing initiatives to increase product visibility and market
performance.
Developed database of team members of weekly product update
newsletter emails.
Developed and implemented strategies to optimize product
performance across all phases of product lifecycle, from launch to
distribution.
Researched competitive solutions and maintained competitive market
comparisons and evaluations.
Collaborated with marketing department to define positioning and
messaging and plan market launch, public relations and lead
generation campaigns.
Retained clients to build brand awareness and generate leads while
managing internal and external product marketing campaigns and
programs.
Possessed expert knowledge of competitive and third party products
and translated knowledge into business strategy.
Contributed to planning and production of industry events, advertising,
direct mail, telemarketing and sales collaterals.
03/2003
-
09/2010
Copy and Content Manager
Top Consulting Ltd and Standard Cons Ltd
Top Consulting Ltd and Standard Cons Ltd, Piatra Neamt
Curated content across 7 social media platforms, leveraging algorithm
strategies to increase engagement, on Facebook, Instagram, TikTok,
Twitter, LinkedIn, Youtube, Vimeo.
Developed over 30 strategies to optimize website content for search
engine visibility.
Collaborated with designers and developers to deliver on-brand
content in alignment with brand vision.
Conducted research and collaborated with subject matter experts to
develop accurate content.
Edited and proofread content for accuracy and readability.
Approved, reviewed and edited content flowing to over 50 websites.
Managed content distribution to online channels and social media
platforms.
Edited and sourced images and videos using Camera and Youtube
and Vimeo
Maintained content marketing calendar to schedule creation and
delivery deadlines.
Developed and managed content calendar to meet deadlines and
engagement goals.
Directed content of website by gathering information and integrating
data from other departments.
Configured and purchased domains for websites.
Developed performance metrics to benchmark websites.
Trained 0ver 200 support staff in site implementation, updating and
maintenance procedures.
Curated content across 7 social media platforms, leveraging algorithm
strategies to increase engagement, on Facebook, Instagram, TikTok,
Twitter, LinkedIn, Youtube, Vimeo.
Developed over 30 strategies to optimize website content for search
engine visibility.
Collaborated with designers and developers to deliver on-brand
content in alignment with brand vision.
Conducted research and collaborated with subject matter experts to
develop accurate content.
Edited and proofread content for accuracy and readability.
Approved, reviewed and edited content flowing to over 50 websites.
Managed content distribution to online channels and social media
platforms.
Edited and sourced images and videos using Camera and Youtube
and Vimeo
Maintained content marketing calendar to schedule creation and
delivery deadlines.
Developed and managed content calendar to meet deadlines and
engagement goals.
Directed content of website by gathering information and integrating
data from other departments.
Configured and purchased domains for websites.
Developed performance metrics to benchmark websites.
Trained 0ver 200 support staff in site implementation, updating and
maintenance procedures.
Local Availability
Only available for remote work
