09/06/2024 updated

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Creative Strategist | Business Advisor | Growth Facilitator |

Iasi, Romania
Worldwide
Iasi, Romania
Worldwide

Profile attachments

CV - Claudiu Florea

Marketing CommunicationsProduct DesignBusiness StrategiesBrandingCreative Strategies
Highly seasoned professional with years of experience in marketing communications, brand building, creative strategy.
I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love.

For over 20 years, I’ve been helping business leaders craft and develop their life vision and implement steps into fulfilling their potential.

Through workshops, I'll bring clarity into product development, business strategy, consumer understanding, jobs to be done.

Experience

Professional experience10+ years
Freelancer since2020

Languages

GermanBasic knowledgeEnglishFluentItalianGoodCroatianGood

Project history

Purchasing Team Manager

VEO Worldwide Services
I try to understand what intrinsically motivates people, and I create an
environment that allows people to discover that intrinsic motivation for
themselves. I'm not telling anyone what to do. I control to celebrate. Every
small win!
People already have talents, gifts, and abilities born with them. My task as a
leader is just to give them an environment for those inherent qualities to come
to light.

Trainer Digital Advertising

Infosec Center
I deliver a highly engaging course on Digital Advertising to young people
looking to learn, grow and build on their curiosity and skills.

Brand Manager

Pizza Dopo Poco
Guardian of the group's brands, responsible for ensuring that the products,
services and product lines resonate with current and potential customers.
Understanding the marketplace to find where the brands can fit in and
resonate.
Defining the brands positioning and thinking strategically about the brands'
functional and emotional benefits.
Performing competitor analysis to gain a strategic market advantage.
Collaborating with sales and marketing teams, public relations, content
marketers and designers to inspire creative execution and develop campaigns
that are in line with the brand image, vision, and promise.
Practicing sound brand reputation management to improve the visibility and
public perception of the brand.
Maintain brand integrity across all types of products and communications and
to continuously develop positive brand perception among our target audience.

Business Development Manager

SHAREarchitects
In charge with the market development for SHAREarchitects conferences in
the the CEE market.

Wing Commander

Hoinar Events

Chief Revenue Officer

IntelligentBee
In charge to create and implement a plan to create demand and achieve
revenue results by operationalizing the GTMs on targeted revenue producing
streams. Responsible for monitoring the revenue pipelines of each revenue
stream to determine in advance the level of risk to obtaining desired goals and
what adjustments should ultimately be implemented to accelerate revenue.
At the helm of the creation and implementation of marketing initiatives that
support the revenue plan.

Business Development Manager

Smart2Pay
Pursuing opportunities for long-term growth from customers, markets, and
relationships with focus on 3 main activities:
Customers: Find new ones.
Markets: Figure out where new customers "live" (both geographically and in
terms of "buying mindset") and find a way to reach them.
Relationships: Build and leverage relationships founded on trust and integrity
to facilitate opportunities.
Managing all aspects of strategic partnership building including identification
of key partners, deal development, negotiation and relationship management
post deal completion.
Establishing deep business relationships with potential partners and
evangelizing Smart2Pay payments platform.
Modeling the strategic benefits of a partnership that is specific to a potential
partner's needs. Understanding a potential partner's business and delivering a
plan for how a product can help grow their business.

Marketing Consultant

Daris - your management partner
I work with executives to define innovative market positions and ignite
their companies to achieve growth. Cutting through hype, jargon, and
misunderstanding, I find that the key to effective communications is achieving
understanding and establishing trust with the people I am seeking to reachone-on-one
or as communities.
I see marketing at the intersection of strategy and design, developing
innovative solutions for leading brands through experience, curiosity and
passion for technology and creativity. An effective leader and collaborator, I'm
seeking to inspire, identify and create business opportunities and strategies
that deliver top-line revenue, while driving innovation through highly crossfunctional
teams.

Chair of the Board

Fundatia Comunitara Iasi
Responsible for ensuring that the Board of Directors and its members: are
aware of and fulfill their governance responsibilities; comply with applicable
laws and bylaws; conduct board business effectively and efficiently; are
accountable for their performance. Ensures that the organization maintains
positive and productive relationships with media, funders, donors, and other
organizations.

Marketing Manager

Comservice Company
Responsible for establishing and implementing strategic and tactical
communications plans designed to capitalize on market opportunities and
generate demand. Building a creative, integrated, multi-channel marketing
program that builds brand awareness and reputation, provides a steady flow of
sales leads, and measures the return on marketing program investments.

Managing Partner

Wunderkid
Expert, through background, training, experience, and attitudes, at working
with information and getting it used - not just marketing research but all the
information available to help solve a client's advertising problems.

Senior Account Manager

Grapefruit
In charge with the management of the relation with the designated client
(Dacia Automobile), including contract administration, order planning and
fulfilling, status reporting as well as communication of any kind.
Administrator of the entire budget for the client's online communication
projects.
Internally, responsible with defining the scope of work, planning, writing
creative briefs, assignation of tasks to resources, monitoring execution,
ensuring traffic management, collecting actual data in the projects and
reporting.
In charge of developing the communication strategy, including budget design,
tactics and online promotion activities.

Creative Strategic Planner

rofilco film studio
Coordinated the studio's resources on multimedia projects, commercial films
and video productions.
Written copy for more than 70 commercial films, multimedia applications,
commercials.
Served as primary contact for clients and advertising agencies on requests
and inquiries regarding account handling, schedules, and invoices.

Copywriter

Agency ONE
Coordinate agency resources to meet specific assignments (creative, media,
PR, BTL);
Developed communication strategies for agency's clients
Actual work on creative, media plans, PR, BTL (written copy for commercials
and other collaterals)
Developed brand names such are Moara de Aur (flour mill), Majestic ice
cream for Amicii, Fidelio (supermarket network), Introspekt (psychology private
practice), Hexx (multimedia creative shop).
Developed and delivered presentations to clients.
Administrative work; kept contact with suppliers.
Managed the angency's internship program.

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