10/01/2026 updated
100 % available
Sales and Commercial Operations | CRM | Business Process Optimisation
Amsterdam, Netherlands
Only remote
MSc Entrepreneurship - University of Amsterdam and Vrije Universiteit (2025-2026), GPA 7,4About me
I help startups and scale-ups build and optimise commercial operations by turning fragmented processes, data and CRM systems into structured, scalable workflows. My work includes CRM implementation and administration, sales operations, data management, process optimisation and business development.
Consumer Relationship SystemsCertified Scrum Product OwnerLead ManagementOracle CRMSales OperationsSAP CRMWorkflowsCRM MarketingHubspotAd Operations
CRM Implementation & Management
Design and implementation of CRM infrastructures from scratch, including data consolidation, pipeline structuring, segmentation logic, and lead-prioritisation workflows using HubSpot. Certified in HubSpot Sales Hub Software and Revenue Operations.
Commercial Operations & Process Improvement
Structuring and standardising commercial processes such as partner qualification, meeting preparation, follow-up scheduling, and next-action frameworks to reduce founder dependency and create repeatable sales processes.
Outbound Sales & Partner Acquisition
Building and automating outbound sequences across LinkedIn and email, integrating Apollo for targeted prospecting, identifying ICP-aligned companies, and supporting partner acquisition and early-stage activation workflows.
Data Segmentation & Lead Management
Consolidation and structuring of fragmented commercial data from multiple datasets into centralised CRM systems, creation of segmented lead lists and targeting filters for outbound campaigns.
B2B Sales Pipeline Development
Building structured B2B sales pipelines aligned with actual buying stages, connecting commercial opportunities with operational workflows to improve visibility and follow-up.
Apollo & LinkedIn Outreach
Use of Apollo for market segmentation and prospecting, building targeted workflows and identifying relevant companies aligned with the ideal customer profile, combined with LinkedIn outreach strategies.
Quantitative Research & Statistical Analysis
Conducting quantitative research projects using R, applying statistical analysis to generate evidence-based insights, as demonstrated in the MSc thesis on startup accelerator programmes.
Entrepreneurship & Innovation Management
Knowledge of organizational structure, financing strategies, innovation management, and the entrepreneurial life cycle, including venture creation, growth, and sustainable business models.
Experience
Professional experience5 - 10 years
Freelancer since2019
Languages
EnglishNative speakerItalianNative speakerDutchBasic knowledgeSpanishFluent
Project history
- Structuring the existing Asana environment into a CRM-style B2B sales pipeline for pharmaceutical and distributor partnerships.
- Connecting commercial opportunities with courses, events and operational workflows.
- Redesigning partner meetings to reduce founder dependency and create a more repeatable sales process. Standardising partner qualification, meeting preparation, follow-up, scheduling and next actions.
- Restructuring commercial presentations around partner needs, scientific expertise and potential partnership models.
- Developing tailored commercial approaches for pharmaceutical and distributor partners.
- Designing lead segmentation and conversion processes to connect marketing campaigns with sales follow-up and customer onboarding.
Designed and implemented Workforce Housing International’s HubSpot CRM and outbound sales system, translating founder requirements into a structured, usable commercial operation.
- Built sales pipelines aligned with actual buying stages, creating visibility across commercial opportunities.
- Cleaned, consolidated and structured commercial data from several datasets, organising company records and active deals in the CRM.
- Created custom company properties, segmentation logic, lead-prioritisation rules, operational views and targeting filters to support prospecting and reporting.
- Integrated Apollo prospecting workflows and identified companies aligned with the ICP.
- Developed and automated outbound sequences across LinkedIn and email, tailored to each prospect’s stage.
- Connected company records, deals and outreach stages so the team could track activity across the commercial pipeline.
- Supported partner acquisition and early-stage activation for a Dutch B2B SaaS platform, focusing on the Italian market.
- Executed 150+ outbound calls per day alongside targeted email and LinkedIn outreach to support partner acquisition.
- Conducted prospect meetings and product demonstrations, guiding partners from initial contact through platform onboarding and activation.
- Built Italian-market segmentation in Apollo using prospecting data and information provided by the main distributor.
- Used HubSpot to manage prospecting activity, partner acquisition and early-stage activation workflows. Connected onboarded partners social channels to the SaaS platform to enable and streamline marketing campaigns.