10/23/2026 updated

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Content Marketing Specialist | SEO Copywriter & CMS Manager (WordPress / Shopify)

Bishkek, Kyrgyzstan
Only remote
Retail Management, Midtown Online University (2012-2013)
Bishkek, Kyrgyzstan
Only remote
Retail Management, Midtown Online University (2012-2013)

Profile attachments

Content Marketing Specialist - SMM.pdf

About me

Hi! I’m Bina, a full-stack digital marketer. I help businesses launch and grow online without the hassle of hiring multiple freelancers. I build fast WordPress and Shopify sites, write clear English SEO web copy, blog posts, and product listings, and run targeted ads.

Google AdWordsContent ManagementWeb Content Management SystemsCRM WebClient UIDigital MarketingEmail ManagementGoogle AnalyticsKeyword ResearchMeta-Data ManagementSEO CopywritingSocial MediaContent EditorTwitter Marketing
SEO & Content Strategy
Development and execution of SEO-driven content strategies for B2B and B2C clients, including keyword research, on-page optimization with SEMrush, and crafting high-quality website copy, product listings, and social media content to boost organic traffic.
CMS Management (WordPress & Shopify)
Building and managing custom websites and e-commerce stores on WordPress and Shopify, optimizing UX and conversion flows, and creating and maintaining event landing pages to increase registration rates.
Multi-Channel Social Media Marketing (SMM)
Managing multi-channel SMM campaigns across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube for B2B/B2C clients as well as virtual and in-person events, aimed at expanding reach, engagement, and registrations.
Google Ads & Paid Advertising
Planning and executing targeted ad campaigns across Google Ads (Search, Display, Performance Max), Meta Ads, X Ads, and LinkedIn Ads to support business growth and lead generation goals.
Google Analytics (GA4) & Data Analytics
Utilizing Google Analytics (GA4) and Google Tag Manager (GTM) to evaluate campaign data, analyze user behavior, and drive data-backed optimization strategy.
Email Marketing & Automation
Creating and delivering email campaigns and automated sequences via Mailchimp and Zapier, including copywriting for landing pages and email flows to maximize conversion rates.
AI Productivity Tools
Leveraging AI tools such as ChatGPT, Gemini, and Poe for initial drafting, editing, and content structuring, reducing content turnaround time by up to 40%.
Project Collaboration & Account Management
Managing client communications, task organization, and project delivery using collaboration tools like Trello and Asana to ensure smooth workflow and timely execution.
Video Editing & Content Repurposing
Repurposing event recordings into blog articles, social media posts, and short-form video content, using video editing tools to extend content reach and engagement across platforms.

Experience

Professional experience0 - 5 years
Freelancer since2021

Languages

EnglishFluentRussianFluent

Project history

Freelancer | Digital Marketing

Freelance Platforms
Entwicklung und Umsetzung SEO-getriebener Content-Strategien fuer mehr als 5 B2B- und B2C-Kunden. Aufbau und Verwaltung von mehr als 10 individuellen Websites und E-Commerce-Shops auf WordPress und Shopify. Durchfuehrung von Keyword-Recherche und On-Page-SEO mit SEMrush. Einsatz von KI-Produktivitaetstools (ChatGPT, Gemini, POE) zur Effizienzsteigerung bei der Content-Erstellung.

Marketing Project Coordinator

Renegade Underdogs LLC
End-to-End-Logistik und technisches Setup fuer mehr als 15 virtuelle und Praesenz-Events mit bis zu 500 Teilnehmern. Durchfuehrung von Multi-Channel-Wachstumskampagnen mit Google Ads und Meta Ads. Steuerung von SMM auf LinkedIn, Instagram, Facebook, Twitter und YouTube. Aufbau und Optimierung von Event-Landingpages auf WordPress und Shopify. Post-Event-Datenanalyse und Content-Repurposing.

Certificates

Google Ads

Google

2025

X (Twitter) Ads Manager

Twitter

2025

HubSpot Email Marketing

HubSpot

2025

LinkedIn Marketing

LinkedIn Learning

2025


Portfolio


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