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Profileimage by Carina Schuller Copywriter, Werbetexter, Texterin, Onlineredakteur, Content Manager, SEO Content Writer, SEO Texter from Wuerzburg

Carina Schuller

Würzburg
partly available

Last update: 28.08.2024

Copywriter, Online Editor, Content Manager, SEO Content, SEO Writer

Company: Naturkundin.de
Graduation: Magister Artium / Master's Degree, M.A. Linguistics, Literature
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Spanish (Limited professional)

Keywords

Social Media Marketing paid social Paid Search Search Engine Advertising SEM Google Ads SEA Search Engine Marketing Newsletter E-Mail-Marketing Website Relaunch Newsletter2Go Facebook Ads Webdesign Project management Website Mailchimp TYPO3 WordPress Web Analytics Content Concept Graphic Design AEM Facebook Content Creation Writing Copywriting Blog Editorial Plan Blogging Product Descriptions Spanish French German Instagram Photography Blog Posts English B2C Web to Print Online Printing Print digital Content Strategy SEO Public Relations Team Leader. PR Performance Control Optimization Content Planning Earned Content Owned Content Hero-Hub-Hygiene Model Marketing Plan Paid Content SEO Writing Topic Plan Pinterest Hub Content Commenting Guidelines Social Media Guidelines. Xing LinkedIn Blogger Guidelines Topic Research Keyword Research Search Engine Optimization

Attachments

c_duemling_cv.pdf

Skills

Paid Social, Social Media Marketing, Facebook, Facebook Ads, Instagram, SEO, Search Engine Optimization, Topic Research, Keyword Research, SEO Writing, Paid Search, Google Ads, Search Engine Advertising, SEA, Search Engine Marketing, SEM, E-Mail-Marketing, Newsletter, Newsletter2Go, Mailchimp, Project Management, Website Relaunch, Website, Webdesign, Wordpress, Typo3, AEM, Web Analytics, Graphic Design, Photography, Content Concept, Content Creation, Editorial Plan, Writing, Copywriting, Product Descriptions, Blogging, Blog, Blog Posts, Copywriting, English, German, French, Spanish, Print, Online, Digital, Printing, Web to Print, B2C, Team Leader. PR, Public Relations, Content Strategy, Content Planning, Content Creation, Performance Control, Optimization, Hero-Hub-Hygiene Model, Topic Plan, Editorial Plan, Marketing Plan, Earned Content, Owned Content, Paid Content, Hub Content, Facebook, Instagram, Pinterest, LinkedIn, Xing, Blogger Guidelines, Commenting Guidelines, Social Media Guidelines.

Project history

03/2020 - Present
Digital Marketing Manager Travel Insurance
Würzburger Versicherungs AG (Insurance, 50-250 employees)
Project planning, strategy, creating online content such as landing pages, blog posts, newsletters
10/2019 - 10/2022
Manager Content and Coordination for Digital Media
Power Brands Strategy and Marketing GmbH & Co. KG (Marketing, PR and Design, 50-250 employees)
Content Migration, Intranet, Corporate Website, Webdesign mit Adobe Experience Manager, Sharepoint, Newsposts, Koordination und Kommunikation mit Auftraggeber
12/2016 - 01/2019
Senior Global Online Marketing Manager
Wunderlabel GmbH (Consumer goods and retail, 50-250 employees)
Aufbau der Marketingabteilung, Fachliche Führung und Teamleitung, Prozessmanagement,
Projektmanagement des multinationalen Webseiten- und CI Relaunch, 
Projektmanagement Produktlaunch, Konzeption und Implementierung aller
multinationalen Werbemaßnahmen, Content Marketing,Content-Konzept (Blog und
Social Media Content), Paid Search (Google Ads/ AdWords), Search Engine
Marketing, Paid Social (Facebook und Instagram Ads), Social Media Management,
E-Mail-Marketing, Search Engine Optimization
03/2016 - 12/2016
Marketing and Communications Agent
Rainbowprint GmbH, Zellingen (Consumer goods and retail, 10-50 employees)
Jährliches Werbekonzept Printanzeigen, Projektmanagement Webseiten-Relaunch,
Social Media Management (Content, Ads), Steuerung der SEO-Strategie, Redaktion
technischer, druckbezogener Inhalte & Blogging, Review Management, Sponsoring
07/2014 - 06/2015
Creative Content Manager
Smartway GmbH (Consumer goods and retail, < 10 employees)
Textredaktion: Kurztexte für Webseite, Social Media, Werbetexte, Produktbeschreibungen
in 4 Sprachen, Produktdatenmanagement im CMS, Sales Management
bei Amazon, Ebay im CMS Plentymarkets; Customer Care, SEO Strategie:
Themenrecherche, Keywordrecherche, suchmaschinenoptimierte Texte schreiben, Social Media Konzept und Blogging
06/2013 - 09/2013
Praktikantin in Uganda Energieversorgung in off-grid Regionen
Pamoja Cleantech AB/Ltd., Uganda, Kampala (Energy, water and environment, 10-50 employees)
Entwicklung einer neuen Webseite: Struktur, Content; Field Research: Interviewen
von Einheimischen, Projektleitung Messeauftritt bei ugandischer Energiemesse
01/2013 - 05/2013
Public Relations Agent
YouTube Fitness Star Flavio Simonetti (Other, 10-50 employees)
PR-Konzept, Kontaktaufbau und -pflege mit Kooperationspartnern und
Pressekontakten (online & print, Blogger aus der Fitnessbranche), Erstellung von
Pressematerialien, Redaktion von Pressemitteilungen, Interviews, Blogartikeln und
Produktreviews
04/2012 - 05/2012
Tourismus/ Destinationsmarketing Praktikantin
Stadt Würzburg: Eigenbetrieb Congress Tourismus Würzburg
-Textredaktion in Vorbereitung auf den Relaunch von wuerzburg.de, -Lektorat von
Marketingmaterialien in Fremdsprachen, -Mitwirkung bei Vorbereitung und
Durchführung eines internationalen Kongresses, -Klassifizierung von Ferienwohnungen
04/2011 - 07/2011
Presse/ Öffentlichkeitsarbeit Praktikantin
Auswärtiges Amt, Deutsche Botschaft Paris (Public service, 50-250 employees)
Recherche und Textredaktion für alle Französischsprachigen Online-Kanäle der
Deutschen Botschaft, Mitwirkung bei politischer, ökonomischer und kultureller
Öffentlichkeitsarbeit, Auswertung von europaweiten Umfragen und
Feedbackbögen zum Deutschlandbild, Erstellung von Präsentationen, Quizzes,
kulturbezogenen Infomaterialien, Betreuung von Besuchergruppen
05/2010 - 03/2011
Event Manager / Project Manager Volunteer
Contact & Cooperation Würzburg e.V., Würzburg (10-50 employees)
Eventmagazin: Vorbereitung und Führen von Interviews, Sponsoren- und
Sprecherakquise, Briefing und Betreuung der Sprecher vor und nach dem Event

Certifications

Natur- und Umweltpädagogik
SGD
2022
Content marketing manager
Webmasters Europe e.V.
2019
SEO Manager & Web Analyst
Webmasters Europe e.V.
2019

Local Availability

Only available for remote work
Available: 7-8 am and 5 pm-8pm Monday through Friday; Saturdays all day long; in the near future Fridays all day
Spatially available: Munich
Searching (part time) projects in Homeoffice

Other

Why me?
 
I write am a passionate writer and I love to make an impact with words.

That's why I started my journey with a degree in linguistics and literature. Since then I've been using my sense of language in my job as Online Marketing Manager in several disciplines, most notably website relaunch / website redesign, content marketing, social media Marketing, Email Marketing, Google and Facebook Ads.

After completing my studies, I was responsible for content strategy, planning, creation, dissemination, performance monitoring and optimization at every employer.

ased on the Hero-Hub-Hygiene model, I designed theme, editorial and marketing plans and even created contents of the types earned, owned and paid content. I spread the hub contents over different channels, e.g. via the newsletter, Facebook, Instagram, Pinterest, LinkedIn, Xing, as well as Facebook and Google Ads.

o ensure consistent work within my teams, I wrote corporate design briefings, blogger guidelines, comment guidelines, and social media guidelines.

Right now I'm working on a blog of my own.
Profileimage by Carina Schuller Copywriter, Werbetexter, Texterin, Onlineredakteur, Content Manager, SEO Content Writer, SEO Texter from Wuerzburg Copywriter, Online Editor, Content Manager, SEO Content, SEO Writer
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