10/02/2025 updated

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Creative Copywriter & Multilingual Content Strategist (PT, EN and DE)

Vila de Prado, Portugal Masters of Arts in Law
Vila de Prado, Portugal Masters of Arts in Law

Profile attachments

Maria Rebelo_CV_EN.pdf

About me

I help brands and people communicate better through the power of words in Portuguese (mostly), German and English. Beyond my work as a writer, I am also a trainer and mentor, teaching others how to structure ideas, improve their writing and find their own authentic voice.

TeachingBusiness CommunicationClaim ProcessingContent CreationCreative IndustriesSalesSearch Engine OptimizationInternational SalesResonanceSEO CopywritingSocial MediaStorytellingTrelloSAP Application Management ServicesGeneric Buffer ManagementBrandingPortugueseCopywritingMultilingualismMs Teams
I am a Copywriter, Content Creator and Founder of Pássaro Amarelo (Yellow Bird), a brand dedicated to strategic, creative and multilingual writing. My expertise lies in brand communication, storytelling and impactful copywriting.

Yellow Bird was born in late 2023, inspired by the publication of my book "The Yellow Notebook" and by my belief that writing can solve real problems. What started with texts for legal disputes and sensitive communications soon grew into a broader mission: to help businesses and authors communicate with clarity, confidence and soul.

? A key focus of my work is writing in Portuguese for international businesses with connections to the Portuguese market or to Lusophone communities worldwide. This includes adapting content to ensure cultural and linguistic accuracy, while creating authentic messages that resonate with local audiences.

Today, the brand works across two main areas:

? Literary Communication (for authors and individuals)
✔️ Supporting independent authors without relying on publishers
✔️ Developing engaging and strategic literary copy
✔️ Helping people handle sensitive situations with authoritative writing (formal letters, claims, official requests)

? Business Communication (for companies and projects)
✔️ Strategic brand positioning with authentic copywriting
✔️ Increasing sales through human, SEO-optimised content
✔️ Creating content for websites, social media and newsletters
✔️ Internationalising communication in Portuguese, German and English
✔️ Building trust and connection with audiences

Beyond my work as a writer, I am also a trainer and mentor, teaching others how to structure ideas, improve their writing and find their own authentic voice. I have authored three books and bring over 15 years of professional experience working with international markets (Germany, UK, Portugal).

Languages

GermanFluentEnglishFluentPortugueseNative speakerSpanishGood

Project history

Founder & Creative Director

Passaro Amarelo/Yellow Bird
Lead a human-centred writing and communication brand, creating original content for brands, cultural projects, and independent authors. Provide virtual assistance and executive support to freelancers and small businesses. Design and deliver training in writing and storytelling.

Office Administrator/Sales Assistant

Gardencote
Coordinated administrative support for the commercial department, managed customer accounts, created price lists and warranties, provided translation for key documents, and supported multilingual communication.

Sales Export Manager – DACH Market

AMF Safety Shoes
Expanded the DACH market by identifying new clients, managing accounts, and overseeing orders. Represented the company at international trade fairs, delivered product training, and implemented structured marketing initiatives.

Portfolio

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Blog Article

Content creation work with SEO optimisation, articles for a blog for a company operating in tourism and real estate in Portugal.
https://www.pearlsofportugal.com/living-in-portugal/zambujeira-do-mar-portugal/
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The Yellow Notebook

An unlikely conversation on a park bench in Lisbon in November 2020 gave birth to the book of chronicles, The Yellow Notebook. This notebook tells the story of life in a neighborhood in the midst of a pandemic and was born in a unpredictable way after a conversation with a lady on a park bench.
https://www.bubok.pt/livros/267833/the-yellow-notebook

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