05/01/2026 updated

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Creative Lead & Brand Strategist

Marrakech, Morocco
Only remote
Bachelor's in Graphic Design and Art Direction
Marrakech, Morocco
Only remote
Bachelor's in Graphic Design and Art Direction

Profile attachments

Rita Saaidi - Resume 2025-11.pdf

Brand Strategy & Visual Identity
End-to-end brand development for global clients, from strategy and brand worlds to packaging systems and market-ready executions, including brand identity, packaging, and content direction.

Creative & Art Direction
Leadership of creative direction for branding, digital campaigns, and packaging, ensuring alignment with brand vision and directing networks of creatives such as photographers, copywriters, and developers.

UX/UI Design & Digital Marketing
Design of digital platforms, custom apps, and websites combined with digital marketing strategies including social media calendars, email marketing, and content strategy to drive engagement and conversions.

Packaging & Product Branding
Direction of packaging design from concept to production, management of local and international suppliers, and oversight of merch and in-store elements.

Project Management
Management of client relationships, pricing, and project scope using tools such as Jira and ClickUp, ensuring smooth production and timely delivery.

Adobe Creative Suite
Proficiency in Adobe Creative Suite for creating visually compelling branding materials, marketing assets, and high-impact design executions across digital and print platforms.

Figma & Webflow
Use of Figma and Webflow for UI/UX design, prototyping, and web development projects aligned with brand vision.


Development of email strategies using Klaviyo to boost customer retention and drive conversions.

Shopify & E-commerce Platforms
Experience with Shopify and e-commerce platforms to support digital retail brand presence and market-ready executions.

AI & Brainstorming Tools
Use of Midjourney, ChatGPT GPT-5, Miro, and Canva Pro for creative brainstorming, ideation, and efficient design workflows.

Languages

ArabicNative speakerGermanBasic knowledgeEnglishFluentFrenchFluent

Project history

Creative Lead

JUSTHIRTY
Led the creative direction of branding, digital campaigns, and packaging, ensuring alignment with the client's vision. Developed concepts for the social media calendar, collaborated with the creative team, and guided digital marketing strategies. Oversaw packaging design and managed supplier relationships to ensure smooth production and timely delivery.

Freelance

RITABYDESIGN
Leading end-to-end brand development for global clients, from strategy and brand worlds to packaging systems and market-ready executions. Managing client relationships, pricing, and project scope while directing a network of creatives to deliver premium brand experiences. Specializing in brand identity, packaging, and content direction for digital, retail and campaigns.

Head of Design Department

BUTTER BABY
Led the creative direction of the brand and managed the in-house design team to ensure all outputs aligned with the brand's vision. Directed packaging design from concept to production, managed local/international suppliers, and oversaw merch, in-store elements, and digital platforms. Organized photoshoots, maintained brand guidelines, and guided stakeholders on brand strategy.

Senior Graphic Designer & Brand Strategist

GALARTSY
Spearheaded branding and advertising campaigns, creating visually compelling materials that drove conversions. Designed distinctive product and packaging concepts reflecting the brand's artistic essence and developed email strategies to boost customer retention. Collaborated with product and marketing teams to ensure cohesive brand storytelling.

Multi-disciplinary Designer

GIRL UNDISCOVERED
Contributed to refining the brand identity, including packaging design, illustrations, and the development of a custom app and website. Worked closely with the team on marketing materials, ensuring design consistency across digital and print platforms. Supported the creative direction and maintained the brand's visual integrity.

Lead Graphic Designer

KAKTUS MA
Led branding projects and helped optimize brand identity and communication, significantly increasing market visibility and impact. Designed compelling visual assets and ensured that all branding initiatives resonated with the target audience for the agency's clients.

Graphic Designer

B2P
Developed digital and branding assets for high-end client marketing campaigns, ensuring consistency and a unified brand presence across all platforms. Refined visual identities, created impactful marketing materials, and elevated engagement through cohesive designs. Collaborated with cross-functional teams to maintain brand integrity and drive successful digital campaigns.

Graphic Designer

LKONCEPT
Worked on web design projects, delivering creative solutions that aligned with the client's brand vision.

Graphic Designer (Internship)

VIA LUX
Assisted with web design, art direction, and brand identity development during internship, gaining hands-on experience in the design process and collaborating with the creative team.

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