12/03/2024 updated
100 % available
Expert Researcher & Strategist for Marketing, Product, and Customer Experiences
Alpharetta, USA
Worldwide
MASTER OF ARTS, Professional Writing, Kennesaw State University (2011 – 2013) GPA 4.0CX, DX, and UX Research
Expertise in customer, digital, and user experience research and strategy, providing strategic and tactical recommendations for various experiences.
Qualitative and Quantitative Research
Expert in conducting surveys, user interviews, focus groups, rapid prototyping, and data analytics for comprehensive insights.
Digital Strategy and Content Creation
Proficiency in developing digital strategies, content creation, and implementing marketing solutions for various industries and platforms.
Project Management
Experience in managing complex projects, including product launches and digital transformations across multiple industries.
Data Analysis and Visualization
Skills in using tools like Tableau, Google Analytics, and Python for data analysis and visualization to drive decision-making.
Technical Skills
Proficiency in Microsoft Office 365, Google Apps, Wordpress, Squarespace, Salesforce, and various other software tools for digital marketing and analysis.
Expertise in customer, digital, and user experience research and strategy, providing strategic and tactical recommendations for various experiences.
Qualitative and Quantitative Research
Expert in conducting surveys, user interviews, focus groups, rapid prototyping, and data analytics for comprehensive insights.
Digital Strategy and Content Creation
Proficiency in developing digital strategies, content creation, and implementing marketing solutions for various industries and platforms.
Project Management
Experience in managing complex projects, including product launches and digital transformations across multiple industries.
Data Analysis and Visualization
Skills in using tools like Tableau, Google Analytics, and Python for data analysis and visualization to drive decision-making.
Technical Skills
Proficiency in Microsoft Office 365, Google Apps, Wordpress, Squarespace, Salesforce, and various other software tools for digital marketing and analysis.
Languages
EnglishNative speakerFrenchGood
Project history
Provide a wide variety of research services to companies ranging from an AI startup to credit unions, regional banks, marketing agencies, and more. Currently working on a security access management app for a Caribbean company in the bottling industry.
Led research & digital strategy for all HRO's products and experiences. Role included researching, building, and socializing overarching product/experience strategy, as well as micro-interaction recommendations for user experience design. Provided post-release adoption and satisfaction analysis of existing and new experiences (NPS).
Promoted to strategy director to provide external digital and content strategies which includes industry, market, and user research, analysis, and recommendations to clients ranging from startup SaaS companies and Fortune 500. Provided marketing, sales, and service recommendations and created tools for internal and external use.