11/03/2026 updated
20 % partially available
Head of Digital Marketing | Google & Meta Ads | 10 Years | AUD20M+ Managed
Sydney, Australia
Only remote
Bachelor of Production Engineering, UFMG (2017); UNSW exchange (2014)About me
Sydney-based digital marketing leader with 10 years in advertising and AUD20M+ in career ad spend managed. Head of Demand Generation at Splose. Google Ads, Meta Ads and analytics. Available up to 15h/week across all freelance clients, including meetings.
Google AdWordsData EntryDemand GenerationGoogle AnalyticsGoogle Tag ManagerFacebook Ads ManagerAd Operations
Sydney-based Google & Meta Ads consultant with 10+ years in marketing across ecommerce, B2B SaaS and lead generation. I currently work as Head of Demand Generation at Splose and take on focused remote freelance projects alongside my permanent role.
At Incubeta, I managed and scaled Google Ads investment for Freedom Furniture from approximately AUD 100,000 to over AUD 1 million per month. I also personally managed Meta Ads for Hanes and Freedom Furniture, each above AUD 100,000 per month. At Digital Rhinos, I helped reduce CPA by 30% for the largest client.
Services: Google Ads Search, Shopping and Performance Max; Meta Ads audits, setup and optimisation; GA4/GTM tracking and Meta Pixel/CAPI; CRO and landing-page testing; Looker Studio/Supermetrics reporting, budget pacing and forecasting. I also support clearly scoped HubSpot workflows and digital operations such as spreadsheet/CRM clean-up, research and content updates.
Maximum availability: 15 hours per week IN TOTAL across all freelance clients, including meetings and execution. Meetings are best on Tuesday afternoons and Thursdays, Sydney time; execution is more flexible within the agreed scope. Any day rate is an 8-hour pricing reference, not a commitment to full-time availability.
English and Portuguese. Clients supply image/video assets; I offer creative briefing and testing, not design or video production. AI/Computer Use only where appropriate and agreed with the client, with human review.
Additional hands-on channels: LinkedIn Ads, TikTok Ads, Snapchat Ads and Reddit Ads. Freelancing since 2016.
Experience
Professional experience10+ years
Freelancer since2016
Languages
EnglishFluentPortugueseNative speakerSpanishFluent
Project history
Permanent role since August 2026, leading demand generation for a B2B SaaS business in Australia. My freelance services are delivered separately alongside this role, with a maximum of 15 hours per week in total across all freelance clients, including meetings and execution.
Growth Marketing Lead from January 2025 to August 2026, following an earlier paid-media role from December 2023. Delivered acquisition and growth marketing initiatives. A documented US acquisition project reduced CPA from approximately AUD 37 to AUD 5 in 60 days through campaign and funnel optimisation.
Personally managed Meta Ads for ecommerce clients Hanes and Freedom Furniture, each with monthly media spend above AUD 100,000. Responsibilities included campaign management, optimisation and performance analysis, working with creative assets supplied by the client or a separate creative specialist.