05/23/2026 updated
100 % available
Data Analytics Lead | Senior BI & Analytics Consultant
Barcelona, Spain
Worldwide
Bachelor's degree in Computer Science and TelecommunicationsAbout me
Senior BI & Analytics Consultant with 14+ years of experience building self-service reporting ecosystems that reduce dependency on IT. Specialized in Power BI, data modeling, executive dashboards, and Excel-integrated analytics focused on real business adoption and decision-making.
Customer AnalyticsOracle SQL DeveloperMicrosoft Power BISAP BISQL DatabasesSalesforce TableauVisual AnalyticsWeb AnalyticsUsage AnalysisBi PublisherData StrategyData AnalyticsLooker Analytics
Data Analytics & Business Intelligence
Expertise in designing and delivering data analytics solutions, including A/B test analysis, user behavior insights, KPI definition, and BI reporting across SaaS, banking, marketplaces, and energy sectors.
Dashboard Development & Data Visualization
Proficiency in building interactive dashboards using Power BI, Qlik Sense, ThoughtSpot, and Excel VBA, providing stakeholders with comprehensive data visualization and actionable insights for informed decision-making.
Machine Learning & AI-driven Analytics
Application of machine learning models and AI-driven natural language processing techniques to identify client segments, categorize data, and support personalized marketing campaigns.
SQL & Database Management
Strong background in working with relational databases including Snowflake, Oracle, MySQL, and Microsoft SQL Server for data extraction, transformation, and analysis.
Python Programming
Use of Python for data analysis, automation, and supporting analytics workflows across multiple projects and industries.
Web & Product Analytics
Experience with Google Analytics 4, Adobe Analytics, and Omniture to analyze campaign performance, user engagement, and conversion funnel improvements.
ETL Process Management
Development and management of ETL processes from multiple enterprise data sources, ensuring data integrity and availability.
Experimentation & A/B Testing
Leadership in A/B test analysis using tools such as LaunchDarkly to identify impactful product features and drive improvements in CVR, RPC, and overall revenue.
Stakeholder Communication & Mentoring
Guidance and mentoring of team members to improve task prioritization, productivity, and efficiency, while delivering stakeholder-facing dashboards and reports.
Expertise in designing and delivering data analytics solutions, including A/B test analysis, user behavior insights, KPI definition, and BI reporting across SaaS, banking, marketplaces, and energy sectors.
Dashboard Development & Data Visualization
Proficiency in building interactive dashboards using Power BI, Qlik Sense, ThoughtSpot, and Excel VBA, providing stakeholders with comprehensive data visualization and actionable insights for informed decision-making.
Machine Learning & AI-driven Analytics
Application of machine learning models and AI-driven natural language processing techniques to identify client segments, categorize data, and support personalized marketing campaigns.
SQL & Database Management
Strong background in working with relational databases including Snowflake, Oracle, MySQL, and Microsoft SQL Server for data extraction, transformation, and analysis.
Python Programming
Use of Python for data analysis, automation, and supporting analytics workflows across multiple projects and industries.
Web & Product Analytics
Experience with Google Analytics 4, Adobe Analytics, and Omniture to analyze campaign performance, user engagement, and conversion funnel improvements.
ETL Process Management
Development and management of ETL processes from multiple enterprise data sources, ensuring data integrity and availability.
Experimentation & A/B Testing
Leadership in A/B test analysis using tools such as LaunchDarkly to identify impactful product features and drive improvements in CVR, RPC, and overall revenue.
Stakeholder Communication & Mentoring
Guidance and mentoring of team members to improve task prioritization, productivity, and efficiency, while delivering stakeholder-facing dashboards and reports.
Experience
Professional experience0 - 5 years
Freelancer since2026
Languages
EnglishFluentPortugueseNative speakerSpanishFluent
Project history
Helped Lifecycle team understand which features define clients with the highest revenue per user, leading to the definition of specific audience campaigns. Mentored and guided team members to improve task prioritization, leading to increased productivity and efficiency.
Led A/B test analysis to understand changes in user behavior and identify features that mattered most to end users, resulting in increases in CVR, RPC, and overall revenue. Investigated and delivered user behavior insights generating new business opportunities. Redesigned Power BI dashboards and incorporated new business logic. Tech Stack: Snowflake, Oracle, Power BI, Google Analytics 4, Jira, Confluence, LaunchDarkly, Python, ThoughtSpot, Copilot, Claude.
Developed a machine learning model to identify specific groups of clients for personalized marketing campaigns. Applied AI-driven NLP techniques to categorize clients and identify product campaigns. Used Adobe Analytics data to analyze campaign performance. Developed and maintained a weekly ROPO report. Created interactive dashboards in Qlik Sense and Excel using VBA. Tech Stack: SAS Enterprise Guide, Oracle, Omniture Adobe Analytics, Qlik Sense, Python, Excel VBA Dashboards, Power BI.