Consultant - Marketing & Operations
Lunar Cry
(Marketing, PR and Design, < 10 employees)
Keywords
Marketing
Product Marketing
Computer Animation
Business Marketing
Business To Business
Customer Relationship Management
Partnerships
Software as a Service
Community Management
Community Marketing
Skills
8 years of project management experience handling marketing, operations, partnerships, QA, professional services, and more in a client-facing role for SaaS B2B/B2C companies in technology and entertainment in the domain of entertainment, animation, and video games. 5 years of experience within the product marketing domain handling go-to-market planning, marketing strategy, sales enablement, market research, customer interviews, and more.
Project history
08/2022
-
Present
Acted as a deployable project management leader for clients to handle marketing, product marketing, market research, operations, finance, and building teams.
Accomplishments:
- Spearheaded multiple projects including go-to-market plans and product marketing initiatives including market positioning, competitor research, SWOT analysis, potential new service development and more.
- Managed budgets including the operations books for a 20+ person company with over $2 million a month in sales, including managing and renewing contracts.
- Led reviews of all current projects, evaluating for sticking points, implementing efficiency improvements, and designing new workflows when needed.
- Took point on evaluating & negotiating revenue expansion opportunities, including reviewing potential strategic partnerships and updating partnership agreement terms in the domain of porting, IP licensing, publishing, business proposal, distribution, merchandising and more.
- Kept company CRM tools up to date and accurate for billable hours, milestone updates, and leading client relationships.
- Built product marketing-focused social media plan that resulted in a 2x-3x increase in KPIs including re-shares, website visits, sign-ups and impressions.
- Led reviews of all marketing & sales collateral, including website, one-pagers, landing pages, newsletters, social media and more.
Accomplishments:
- Spearheaded multiple projects including go-to-market plans and product marketing initiatives including market positioning, competitor research, SWOT analysis, potential new service development and more.
- Managed budgets including the operations books for a 20+ person company with over $2 million a month in sales, including managing and renewing contracts.
- Led reviews of all current projects, evaluating for sticking points, implementing efficiency improvements, and designing new workflows when needed.
- Took point on evaluating & negotiating revenue expansion opportunities, including reviewing potential strategic partnerships and updating partnership agreement terms in the domain of porting, IP licensing, publishing, business proposal, distribution, merchandising and more.
- Kept company CRM tools up to date and accurate for billable hours, milestone updates, and leading client relationships.
- Built product marketing-focused social media plan that resulted in a 2x-3x increase in KPIs including re-shares, website visits, sign-ups and impressions.
- Led reviews of all marketing & sales collateral, including website, one-pagers, landing pages, newsletters, social media and more.
04/2022
-
08/2022
Director of Marketing/Product Marketing
Beamable
Please note that Beamable all let go of non-developer teams in August 2022.
Hired to be Beamable's first internal head of marketing with a focus on new user acquisition,
partnerships, product marketing and customer engagement initiatives.
* Led internal and external marketing teams and projects, including defining buyer personas,
SEO, website revamps, content development and more with a focus on new user acquisition.
* Developed KPIs and achievement metrics for marketing & marketing personnel, including growth
planning.
* Drove go-to-market strategy for multiple product and service offerings, including live
services, backend services, DevOps, & SDK adoption.
* Managed overall content strategy with a push to more product-feature and benefits-focused
messaging across website, collateral, video content and more.
Tools: Hubspot, Wordpress, Clickup, Discord, Canva, Google Analytics, and more.
Hired to be Beamable's first internal head of marketing with a focus on new user acquisition,
partnerships, product marketing and customer engagement initiatives.
* Led internal and external marketing teams and projects, including defining buyer personas,
SEO, website revamps, content development and more with a focus on new user acquisition.
* Developed KPIs and achievement metrics for marketing & marketing personnel, including growth
planning.
* Drove go-to-market strategy for multiple product and service offerings, including live
services, backend services, DevOps, & SDK adoption.
* Managed overall content strategy with a push to more product-feature and benefits-focused
messaging across website, collateral, video content and more.
Tools: Hubspot, Wordpress, Clickup, Discord, Canva, Google Analytics, and more.
06/2021
-
03/2022
Product Marketing Manager
i-Sight
Built product marketing from the ground up with a specific focus on the customer insight pipeline,
refining product messaging and leading interdepartmental communication.
* Led overhaul on customer insight - including implementing key data-gathering questions during
the sales onboarding process, updating website language and fine-tuning product presentations.
* Modernized out-of-date sales collateral & landing pages by bringing sales, marketing, and
product development together and nailing down product benefits, positioning, pricing, market
placement and more.
Tools: Salesforce, Jira, Clickup, GoToMeeting, and more.
refining product messaging and leading interdepartmental communication.
* Led overhaul on customer insight - including implementing key data-gathering questions during
the sales onboarding process, updating website language and fine-tuning product presentations.
* Modernized out-of-date sales collateral & landing pages by bringing sales, marketing, and
product development together and nailing down product benefits, positioning, pricing, market
placement and more.
Tools: Salesforce, Jira, Clickup, GoToMeeting, and more.
08/2018
-
06/2021
Product Marketing Manager
Toon Boom Animation
Other Titles Held: Community Manager, Coordinator (Sales, Training & Marketing)
Responsible for go-to-market & product marketing road mapping for 3 yearly product launches, service
launches and patch updates totaling over $12 million in yearly sales while acting as the voice of
the customer within Toon Boom.
* Built & defined product marketing within Toon Boom and contributed to lifecycle of all Toon
Boom products and services, from the initial research phase all the way to post-mortems and
the post-launch support phase.
* Spearheaded internal and external market research projects, including exploring new product
opportunities, customer interviews, customer-needs analysis and more.
* Crafted product marketing deliverables including sales enablement tools (competitive matrix,
product one-pagers, technical sheets, buyer personas, etc.) and client-driven programs
(community strategy & platforms, video content planning & production, customer retention).
* Led interdepartmental communication between Sales, Marketing, Support, Customer Success,
Professional Services & Research and Development departments.
Tools: Salesforce, Hubspot, Twitch, Youtube, Jira, Zendesk, Discord, Slack, Clickup, Monday.com,
Google Office Suite, Microsoft Office & More.
Responsible for go-to-market & product marketing road mapping for 3 yearly product launches, service
launches and patch updates totaling over $12 million in yearly sales while acting as the voice of
the customer within Toon Boom.
* Built & defined product marketing within Toon Boom and contributed to lifecycle of all Toon
Boom products and services, from the initial research phase all the way to post-mortems and
the post-launch support phase.
* Spearheaded internal and external market research projects, including exploring new product
opportunities, customer interviews, customer-needs analysis and more.
* Crafted product marketing deliverables including sales enablement tools (competitive matrix,
product one-pagers, technical sheets, buyer personas, etc.) and client-driven programs
(community strategy & platforms, video content planning & production, customer retention).
* Led interdepartmental communication between Sales, Marketing, Support, Customer Success,
Professional Services & Research and Development departments.
Tools: Salesforce, Hubspot, Twitch, Youtube, Jira, Zendesk, Discord, Slack, Clickup, Monday.com,
Google Office Suite, Microsoft Office & More.
06/2014
-
08/2018
Coordinator - Global Beta Test Network
Keywords Studios/VMC Games
Other Titles Held: Senior QA Analyst, QA Analyst
Built a market research program from the ground up, empowering companies to do at-range effective
research for their products and services.
* Managed complex, challenging projects from the largest clients in the realm of video games,
bringing them back for repeat engagements totaling over $1.2 million in a 2-year period.
* Led teams of 2-20+ people, including monitoring performance, developing employee growth plans
and hammering out potential project risks.
Built a market research program from the ground up, empowering companies to do at-range effective
research for their products and services.
* Managed complex, challenging projects from the largest clients in the realm of video games,
bringing them back for repeat engagements totaling over $1.2 million in a 2-year period.
* Led teams of 2-20+ people, including monitoring performance, developing employee growth plans
and hammering out potential project risks.
Certifications
Local Availability
Only available for remote work
Other
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