Experienced Marketing Leader - Product Marketing, Strategy & Consulting

Acted as a deployable project management leader for clients to handle marketing, product marketing, market research, operations, finance, and building teams.

Accomplishments:
- Spearheaded multiple projects including go-to-market plans and product marketing initiatives including market positioning, competitor research, SWOT analysis, potential new service development and more.
- Managed budgets including the operations books for a 20+ person company with over $2 million a month in sales, including managing and renewing contracts.
- Led reviews of all current projects, evaluating for sticking points, implementing efficiency improvements, and designing new workflows when needed.
- Took point on evaluating & negotiating revenue expansion opportunities, including reviewing potential strategic partnerships and updating partnership agreement terms in the domain of porting, IP licensing, publishing, business proposal, distribution, merchandising and more.
- Kept company CRM tools up to date and accurate for billable hours, milestone updates, and leading client relationships.
- Built product marketing-focused social media plan that resulted in a 2x-3x increase in KPIs including re-shares, website visits, sign-ups and impressions.
- Led reviews of all marketing & sales collateral, including website, one-pagers, landing pages, newsletters, social media and more.

Please note that Beamable all let go of non-developer teams in August 2022.
Hired to be Beamable's first internal head of marketing with a focus on new user acquisition,
partnerships, product marketing and customer engagement initiatives.
* Led internal and external marketing teams and projects, including defining buyer personas,
SEO, website revamps, content development and more with a focus on new user acquisition.
* Developed KPIs and achievement metrics for marketing & marketing personnel, including growth
planning.
* Drove go-to-market strategy for multiple product and service offerings, including live
services, backend services, DevOps, & SDK adoption.
* Managed overall content strategy with a push to more product-feature and benefits-focused
messaging across website, collateral, video content and more.
Tools: Hubspot, Wordpress, Clickup, Discord, Canva, Google Analytics, and more.

Built product marketing from the ground up with a specific focus on the customer insight pipeline,
refining product messaging and leading interdepartmental communication.
* Led overhaul on customer insight - including implementing key data-gathering questions during
the sales onboarding process, updating website language and fine-tuning product presentations.
* Modernized out-of-date sales collateral & landing pages by bringing sales, marketing, and
product development together and nailing down product benefits, positioning, pricing, market
placement and more.
Tools: Salesforce, Jira, Clickup, GoToMeeting, and more.