06/05/2025 updated
DM
100 % available
Strategic Thinker - Solutions Focused - Cross Functional Team Lead - Marketing Expert
Amsterdam, Netherlands
Worldwide
Master's Degree in Chemistry and Pharmaceutical Technologies at University of MilanBiotechnologyTillageSalesForecastingMarketingLeadership StylesProduct PositioningMarket ResearchMarketing ManagementOncologyPharmaceuticalsPortfolio ManagementStakeholder EngagementBrandingMedical Affairs
With years of experience in international brand and marketing management within the pharmaceutical and biotech sectors, I bring a proven track record of delivering impactful brand strategies, executing successful product launches, and driving growth across complex International markets.
Throughout my career, I've successfully launched eight products – four at the local level and four internationally. For each launch, I developed detailed roadmaps, drove activities according to plan, thoroughly evaluated data and results, and made necessary adjustments to enhance outcomes and integrate learnings.
In my recent role as Corporate Commercial Head of Uro-Oncology EMEA at Recodati, I led strategic brand execution that delivered a 10% year-over-year sales increase while fostering strong collaboration across various functions and markets.
Earlier, as Associate Director/Director of EU Marketing at Teva Pharmaceuticals Europe, I spearheaded a €400M sales peak, formulating tailored solutions to enhance product positioning and adoption by leveraging comprehensive market analysis and customer trends.
I bring deep expertise in portfolio management, and stakeholder engagement—including KOLs, medical affairs, and market access partners. I’m equally skilled in data-driven forecasting, budget optimisation, and navigating regulatory environments to ensure launch readiness and market success.
My leadership style is collaborative and outcome-oriented, focused on cultivating high-performing teams and aligning cross-functional efforts to shared goals. I take pride in turning insights into action, building strong commercial narratives, and delivering solutions that drive value for both patients and business.
Throughout my career, I've successfully launched eight products – four at the local level and four internationally. For each launch, I developed detailed roadmaps, drove activities according to plan, thoroughly evaluated data and results, and made necessary adjustments to enhance outcomes and integrate learnings.
In my recent role as Corporate Commercial Head of Uro-Oncology EMEA at Recodati, I led strategic brand execution that delivered a 10% year-over-year sales increase while fostering strong collaboration across various functions and markets.
Earlier, as Associate Director/Director of EU Marketing at Teva Pharmaceuticals Europe, I spearheaded a €400M sales peak, formulating tailored solutions to enhance product positioning and adoption by leveraging comprehensive market analysis and customer trends.
I bring deep expertise in portfolio management, and stakeholder engagement—including KOLs, medical affairs, and market access partners. I’m equally skilled in data-driven forecasting, budget optimisation, and navigating regulatory environments to ensure launch readiness and market success.
My leadership style is collaborative and outcome-oriented, focused on cultivating high-performing teams and aligning cross-functional efforts to shared goals. I take pride in turning insights into action, building strong commercial narratives, and delivering solutions that drive value for both patients and business.
Experience
Professional experience10+ years
Freelancer since2024
Languages
EnglishFluentFrenchBasic knowledgeItalianNative speaker
Project history
- Support fast pace company in shaping organization and process to growth organically.
- Developed and optimised commercial reporting tools, enhancing visibility into inventory and sales trends, leading to data-driven decision-making and improvement in stock turnover.
- Streamlined operational workflows and clarified team roles, reducing process duplication and boosting team efficiency
- Directed corporate brand leadership, ensuring timely execution of marketing strategy plans while fostering collaboration across functions and markets.
- Increased product net sales by 10% (2022 vs. 2021) trough short-term activities.
- Led Launch Excellence and commercial execution for a new device in Prostate Cancer across multiple markets.
- Partnered with Business Development to identify portfolio expansion opportunities and led Life Cycle Management (LCM) strategies to maximize product impact.
- Championed digital transformation and Omni-Channel strategies, tracking performance metrics.
- Drove growth opportunities (achieved 7% growth in EU portfolio net sales, reaching sales peak of $400M) by delivering innovative solutions, solving complex challenges.
- Led, implemented and executed multiple launch planning in European markets.
- Led Europe cross-functional and cross-regional brand team to generate insights, assess performance and develop strategies to drive brand growth.
- Responsible for portfolio forecasting and budgeting tracking.
- Formulated solutions to enhance product positioning and adoption, leveraging market intelligence, competitive analysis, and customer trends.
- Led a hybrid Stand Alone with +100 in-person attendees, 800 Facebook Live views, and 1M social media reach, boosting engagement by 30% through on-demand content.